{
  "docId": "019de070-e40f-76d4-a661-4039182300a4",
  "docSlug": "2d26968847451526733889ecfdee5226",
  "documentTitle": "Honest | IPO Presentation Deck | 33 slides",
  "authorId": "honest",
  "authorName": "The Honest Company",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 28,
  "pageCount": 33,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a numbered list format (6, 7, 8) to outline strategic pillars.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de070-e40f-76d4-a661-4039182300a4/28",
  "deckHref": "/decks/019de070-e40f-76d4-a661-4039182300a4",
  "deckJsonHref": "/decks/019de070-e40f-76d4-a661-4039182300a4.json",
  "deckAnchorHref": "/decks/019de070-e40f-76d4-a661-4039182300a4#slide-28",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.23,
        "x": 0.38,
        "y": 0.42
      },
      "kind": "chart",
      "text": "Current vs Legacy Brands ACV",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "82732feb-34f3-4361-b29a-3bfbf3fd0ae1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.95,
        "x": 0.03,
        "y": 0.93
      },
      "kind": "disclaimer",
      "text": "Note: 1. All-commodity volume, measures a product's distribution weighted by the overall dollar retail sales...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb27c4b7-521f-4f07-861e-d80e453cb5ab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.68,
        "y": 0.31
      },
      "kind": "image",
      "text": "International sales map",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2adfee2f-081b-4cb5-a29e-9f8cabac9791",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.95,
        "x": 0.03,
        "y": 0.15
      },
      "kind": "list",
      "text": "6 Drive Digital and Retail Channels; 7 Expand at Retail Partners; 8 Grow International Sales",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "36ee953b-45be-4ced-b29d-7561a8ae661b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.8,
        "y": 0.58
      },
      "kind": "metric",
      "text": "2%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db47252d-8334-4d0b-920f-f49e286526cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.48,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "DRIVE PRODUCT ACCESSIBILITY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64cb76f0-8742-4da8-ba55-7338562145c6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Storytelling: audience calibration",
      "slug": "audience",
      "agent": "storyteller",
      "layer": "slide",
      "matchId": "629dc3c9-3f56-4b19-aaa8-b76dcc5d2c8d",
      "evidence": "The components mention 'consumers' and 'retail partners', indicating an understanding of the target audience.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "go-to-market-strategy",
      "slug": null,
      "matchId": "dc1b0d6c-0603-4b1d-9c04-0fd2caec37f7",
      "evidence": "The slide outlines specific channels and expansion tactics for product distribution.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 29,
      "from": 22,
      "beatId": "fe6df06e-51a4-46a0-b78d-b16fa58e5a26",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "Slides 22-29 discuss the company's financial performance and growth strategy.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}