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  "documentTitle": "Honest | IPO Presentation Deck | 33 slides",
  "authorId": "honest",
  "authorName": "The Honest Company",
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  "presentationDate": "2021-04-01 00:00:00",
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  "notes": "Uses a Venn diagram to illustrate market penetration and a list-based strategy for wallet share expansion.",
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      "kind": "callout",
      "text": "Only 1 in 4 diaper buyers aware of Honest (unaided)",
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      "text": "Source: Third party survey conducted on our behalf in August 2020, US Census Bureau. 1. Based on survey of current Honest Diaper consumers; 2. US Census Bureau as of December 2020; 3. Coresident mothers aged 25-39 with children under 18",
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      "text": "Executing on Content, Community, Commerce strategy; Promoting brand equity; Developing holistic product offerings; Enhancing consumer experience; Increasing product accessibility across channels",
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      "text": "~50% of Diaper Buyers Have Purchased Two or More of Our Non-diaper Products",
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      "text": "~90% of Diaper Buyers Have Expanded their Purchases Beyond Diapers",
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      "text": "DRIVE MARKETING INNOVATION",
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