{
  "docId": "019de070-e066-765f-9742-15e317f83d3a",
  "docSlug": "1acbe1f79db47bb5ded802d269882b16",
  "documentTitle": "Crocs | Investor Presentation Deck | 25 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 13,
  "pageCount": 25,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "The slide uses a bold visual of a skull wearing a Crocs clog to emphasize brand relevance and personalization.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-e066-765f-9742-15e317f83d3a/13",
  "deckHref": "/decks/019de070-e066-765f-9742-15e317f83d3a",
  "deckJsonHref": "/decks/019de070-e066-765f-9742-15e317f83d3a.json",
  "deckAnchorHref": "/decks/019de070-e066-765f-9742-15e317f83d3a#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.495,
        "w": 0.525,
        "x": 0.469,
        "y": 0.259
      },
      "kind": "image",
      "text": "A person wearing a skull mask with a Crocs clog on top of their head.",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e732f753-12b1-4010-a933-48f2e980a6c2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.45,
        "x": 0.03,
        "y": 0.55
      },
      "kind": "list",
      "text": "Key drivers of clog growth and relevance are: Impactful collaborations across the globe. Personalization with expanded Jibbitz charms",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "606c46e4-de7d-40f7-a0a3-dfcfea9267d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.03,
        "y": 0.74
      },
      "kind": "list",
      "text": "Strongest growth in Americas and EMEA with with continued opportunity in Asia",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9405288-e975-4b93-994c-b3ec82080804",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.03,
        "y": 0.16
      },
      "kind": "list",
      "text": "$6B global category that has outpaced casual footwear growth. Crocs is market leader with $1B or ~20% share. Crocs opportunity is to grow the category.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ec2e370e-e996-45c2-bebd-d9663b31f2af",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.03,
        "y": 0.43
      },
      "kind": "list",
      "text": "Crocs clog revenues +87% in Q1 2021 to 76% of footwear sales vs. 65% in Q1 2020",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f9e7b1a3-64c1-4f81-897d-402d0d1ad054",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.12,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "* Casual footwear market is estimated to grow at 4% per annum.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84a1d5db-bbeb-491b-be15-b7bfc8f366c9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.28,
        "x": 0.03,
        "y": 0.02
      },
      "kind": "title",
      "text": "POSITIONED FOR GLOBAL GROWTH",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "25b0c91d-4065-421d-a8a1-bbcdd5c5a1d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.03,
        "y": 0.08
      },
      "kind": "title",
      "text": "Innovate and Grow Clog Relevance",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f39ed75-052f-4828-a977-fd361a01c24e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 12,
      "beatId": "aead6ea9-8d19-4ed4-80fe-e75f97819e50",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "The Breakthrough",
      "beatSlug": "rags-to-riches-the-breakthrough",
      "evidence": "The POSITIONED FOR GLOBAL GROWTH slides emphasize Crocs' growth potential.",
      "position": 3,
      "confidence": 0.7,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}