{
  "docId": "019de070-dc46-722a-9381-15b913d0a798",
  "docSlug": "e61e9880967291f38052a4a65c13537a",
  "documentTitle": "Asos | Results Presentation Deck | 31 slides",
  "authorId": "asos",
  "authorName": "Asos",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 27,
  "pageCount": 31,
  "prevPage": 26,
  "nextPage": 28,
  "slideType": "customer_journey",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses screenshots of the ASOS mobile app to illustrate specific UX features: Ratings/Reviews, New In Recommendations, Promo Countdowns, and 'For You' personalized suggestions.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-dc46-722a-9381-15b913d0a798/27",
  "deckHref": "/decks/019de070-dc46-722a-9381-15b913d0a798",
  "deckJsonHref": "/decks/019de070-dc46-722a-9381-15b913d0a798.json",
  "deckAnchorHref": "/decks/019de070-dc46-722a-9381-15b913d0a798#slide-27",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.28,
        "y": 0.9
      },
      "kind": "callout",
      "text": "NEW IN RECS",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d4e24f3-76c7-42ea-911e-5fc9606a38dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "callout",
      "text": "RATINGS AND REVIEW",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "455c23dd-0a64-4e3a-a7f0-e11ab1216e1a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.75,
        "y": 0.9
      },
      "kind": "callout",
      "text": "FOR YOU",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b6d2a7f5-787b-41ac-92da-b0d4b17a7d0e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.52,
        "y": 0.9
      },
      "kind": "callout",
      "text": "PROMO COUNTDOWN",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d3c2b0ca-cd1b-48b1-85cb-bb4572272fa5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.2,
        "x": 0.28,
        "y": 0.315
      },
      "kind": "image",
      "text": "New In Recommendations interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5249d612-b95a-4b1e-ad09-d531b59e7dd8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.2,
        "x": 0.05,
        "y": 0.315
      },
      "kind": "image",
      "text": "Ratings and Review interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78c05ccd-9f63-4af5-844f-218aa757be17",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.2,
        "x": 0.52,
        "y": 0.315
      },
      "kind": "image",
      "text": "Promo Countdown interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8bcb6ed7-a44f-4b3d-99a9-dbc33784cbd7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.2,
        "x": 0.75,
        "y": 0.315
      },
      "kind": "image",
      "text": "For You personalized interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae6bef67-a6e7-47f4-9fcc-596daf880914",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "04. Improve our inspiring and personalised customer experience",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e64859d6-d872-4f3c-862a-c4d0bee90d4d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.17
      },
      "kind": "title",
      "text": "We are advancing our use of AI and data science to deliver an aspirational customer experience",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cc06d266-9a6c-4f6e-901c-32820e97d3de",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 29,
      "from": 14,
      "beatId": "3fc39138-e9a3-4c6a-8eb9-afe2dd570d87",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The document outlines ASOS' progress against its strategic priorities and plans for future growth",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}