{
  "docId": "019de070-dba3-7331-8fc9-c9d9eb88daf2",
  "docSlug": "1cec28ef0a20f55ae40818e3a78b6144",
  "documentTitle": "Asos | Investor Day Presentation Deck | 26 slides",
  "authorId": "asos",
  "authorName": "ASOS",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 13,
  "pageCount": 26,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a collage of models wearing various ASOS sub-brands to illustrate the breadth of the portfolio.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de070-dba3-7331-8fc9-c9d9eb88daf2/13",
  "deckHref": "/decks/019de070-dba3-7331-8fc9-c9d9eb88daf2",
  "deckJsonHref": "/decks/019de070-dba3-7331-8fc9-c9d9eb88daf2.json",
  "deckAnchorHref": "/decks/019de070-dba3-7331-8fc9-c9d9eb88daf2#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.8,
        "w": 1,
        "x": 0,
        "y": 0.1
      },
      "kind": "image",
      "text": "Collage of models representing various ASOS sub-brands",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7bc6f931-ab07-46f6-b20e-0521fd07bb42",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.35,
        "x": 0.63,
        "y": 0.085
      },
      "kind": "list",
      "text": "ASOS Design & 12 sub brands; Multi category, multi end-use; ID market gaps, anticipate trends",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56987568-146e-4c4c-93dc-2a628bba7b7d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.02,
        "y": 0.02
      },
      "kind": "title",
      "text": "OUR EXCLUSIVE BRAND PORTFOLIO",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5b3dc5d2-5e4c-478e-8b18-7519ace9d124",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "8e52862c-e911-4c48-96a7-3273824d70c0",
      "evidence": "The slide contains a list/bullet component with several items.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 18,
      "from": 10,
      "beatId": "a1877ad0-0f46-4c76-9769-afcbf41488f0",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Key Messages",
      "beatSlug": null,
      "evidence": "The presentation presents key messages about ASOS's exclusive brand portfolio, market-leading design capability, and curated product offerings.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 18,
      "from": 10,
      "name": "Ladder Abstraction",
      "slug": "28-ladder-abstraction",
      "bestFor": "Training, thought leadership, making complex ideas accessible",
      "matchId": "9cf45255-b0be-403e-bd06-737dd68fb902",
      "evidence": "The presentation uses a ladder of abstraction to present key messages about ASOS's offerings.",
      "position": 1,
      "objective": "To present key messages about ASOS's exclusive brand portfolio and market-leading design capability",
      "structure": "The Concrete Example -> The Pattern It Represents -> The Universal Principle -> Back to Specific Application",
      "confidence": 0.7,
      "description": "Move between concrete examples and abstract principles to make ideas stick"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}