{
  "docId": "019de070-d7fd-7005-a059-661101d7b1bb",
  "docSlug": "dc8c36e21a5d8481344aaa9f830b0c67",
  "documentTitle": "Unilever | Investor Event Presentation Deck | 39 slides",
  "authorId": "unilever",
  "authorName": "Unilever",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 39,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "segmentation",
  "function": "decompose_segments",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": "The slide uses a logo-grid layout to visualize the contribution of different brand tiers to total turnover.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-d7fd-7005-a059-661101d7b1bb/12",
  "deckHref": "/decks/019de070-d7fd-7005-a059-661101d7b1bb",
  "deckJsonHref": "/decks/019de070-d7fd-7005-a059-661101d7b1bb.json",
  "deckAnchorHref": "/decks/019de070-d7fd-7005-a059-661101d7b1bb#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.38,
        "w": 0.37,
        "x": 0.52,
        "y": 0.55
      },
      "kind": "image",
      "text": "Remaining Brands: < €100m",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22ff586c-8ab1-4517-90c4-ac5e232f5925",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.37,
        "x": 0.52,
        "y": 0.13
      },
      "kind": "image",
      "text": "Brands: €100m To €250m",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38b575af-42fc-4134-aa92-d60d23adf625",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.39,
        "x": 0.11,
        "y": 0.13
      },
      "kind": "image",
      "text": "Top 10 Brands",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a71ab447-ccd7-40a8-8694-ff7a733f0dd9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.08,
        "y": 0.03
      },
      "kind": "title",
      "text": "Brand Footprint 2020",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3afaf578-4095-4480-82ad-b0256980ba72",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "1fd85feb-eb76-433f-858c-6dc4e0dc96bd",
      "evidence": "The slide segments the brand portfolio into tiers based on turnover contribution.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 14,
      "from": 12,
      "beatId": "60e39fa6-e23b-465b-ad4d-11eed9364ba8",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The presentation provides an overview of the brand footprint and market performance",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}