{
  "docId": "019de070-d197-711b-aa70-e4cc8731520d",
  "docSlug": "a7080da8b6646cccde9c4bbc3b71e64f",
  "documentTitle": "Farfetch | Investor Conference Presentation Deck | 24 slides",
  "authorId": "farfetch",
  "authorName": "Farfetch",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 7,
  "pageCount": 24,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a grid layout to present five distinct strategic focus areas.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-d197-711b-aa70-e4cc8731520d/7",
  "deckHref": "/decks/019de070-d197-711b-aa70-e4cc8731520d",
  "deckJsonHref": "/decks/019de070-d197-711b-aa70-e4cc8731520d.json",
  "deckAnchorHref": "/decks/019de070-d197-711b-aa70-e4cc8731520d#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.34,
        "w": 0.17,
        "x": 0.03,
        "y": 0.152
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "518f1fbd-4cf2-4819-be17-c04578528809",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.344,
        "w": 0.197,
        "x": 0.598,
        "y": 0.545
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76c69e51-376c-4ca7-9686-4beb8fb3a180",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.344,
        "w": 0.198,
        "x": 0.203,
        "y": 0.545
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1466734-b203-429f-a03f-2e670c2b99e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.344,
        "w": 0.197,
        "x": 0.401,
        "y": 0.152
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bbcc5520-810d-4a35-a14d-034333daa6b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.344,
        "w": 0.173,
        "x": 0.794,
        "y": 0.152
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cf9080ce-b355-4913-90cc-2f6c8423cbbb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.113,
        "x": 0.647,
        "y": 0.312
      },
      "kind": "paragraph",
      "text": "FARFETCH BRAND",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04097a6e-d148-4d60-86af-3259b3fd0b44",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.055,
        "x": 0.865,
        "y": 0.724
      },
      "kind": "paragraph",
      "text": "CHINA",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5959307d-383d-4544-ab47-7a362ff1beed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.124,
        "x": 0.438,
        "y": 0.684
      },
      "kind": "paragraph",
      "text": "LUXURY NEW RETAIL (LNR) PLATFORM",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7168d99a-ab79-4bc0-91f9-4466f19923ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.113,
        "x": 0.244,
        "y": 0.268
      },
      "kind": "paragraph",
      "text": "UNRIVALLED GLOBAL CUSTOMER EXPERIENCE",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b3545315-b13b-4343-b6b3-bcf30fcfca1d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.158,
        "x": 0.025,
        "y": 0.684
      },
      "kind": "paragraph",
      "text": "STRENGTHENING OUR LUXURY PARTNERSHIPS",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e58dfdd6-3e9f-4dc7-9d5b-af10dd93b7d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.46,
        "x": 0.27,
        "y": 0.06
      },
      "kind": "title",
      "text": "KEY AREAS OF STRATEGIC FOCUS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d02f0543-d92d-4241-9803-ebb816f69b4c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 5,
      "beatId": "ecad02d3-9ea7-4a1a-bd6e-fcdf9627613e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "KPI Overview",
      "beatSlug": null,
      "evidence": "Slides 5-10 provide an overview of key performance indicators.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 7,
      "from": 4,
      "beatId": "62b390ec-eadd-4b00-bde6-ffaa950f1e5c",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Key Messages",
      "beatSlug": null,
      "evidence": "Slides 4-7 present key messages about Farfetch's platform and strategic focus.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}