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  "documentTitle": "Farfetch | Investor Conference Presentation Deck | 24 slides",
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  "authorName": "Farfetch",
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  "presentationDate": "2021-03-01 00:00:00",
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      "text": "LUXURY NEW RETAIL (LNR) PLATFORM: e-concessions as a service, Browns Brook St. store in London, Addition of two Chanel boutiques in Paris, Alibaba and Richemont strategic partnership",
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      "text": "CHINA: Continuing to drive our localized operations, Launch of Tmall Luxury Pavilion storefront, Learning and optimization across full China offering",
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      "text": "FARFETCH BRAND: Full-funnel marketing approach, New brand campaign going live in April 2021, 'Only on Farfetch' – New Guards, other brand exclusives and unique content",
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      "text": "UNRIVALLED GLOBAL CUSTOMER EXPERIENCE: Private Client, Retention and ACCESS loyalty program, Customer journey and personalization, 360k SKUs, Launching Beauty (in 2022)",
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      "text": "STRENGTHENING OUR LUXURY PARTNERSHIPS: 1,300+ partners - 3,500 brands across multiple categories: Clothing, Shoes, Bags, Accessories, Kids, Homeware, Watches & Fine Jewelry",
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      "text": "2021 STRATEGIC INITIATIVES",
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