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  "documentTitle": "DraftKings | Investor Day Presentation Deck | 45 slides",
  "authorId": "draftkings",
  "authorName": "DraftKings",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-03-01 00:00:00",
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  "pageNumber": 9,
  "pageCount": 45,
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 11,
  "notes": "Uses NJ as a proxy for national market penetration.",
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      "kind": "chart",
      "text": "Implied U.S. Market size (Population vs GDP method)",
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      "text": "Historical NJ iGaming revenue 2014-2020",
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      "text": "DraftKings mobile app interface",
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      "text": "NJ iGaming was nearly $1B industry in 2020; growth has accelerated since the introduction of OSB in August 2018. Based on an extrapolation of 2020 NJ iGaming market, the U.S. opportunity is $37B in Gross Revenue at 100% legalization. Assuming growth of 5% per year from 2020 to 2023, a mature NJ implies $43B in Gross Revenue. Adjusting for GDP Per Capita of NJ vs. that of the U.S., the U.S. opportunity is $40B.",
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      "kind": "source-note",
      "text": "Source: NJ Department of Gaming Enforcement; U.S. Census Bureau; U.S. Bureau of Economic Analysis",
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      "text": "iGaming is tracking to be at least a $40B market in the U.S. at 100% legalization",
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      "evidence": "Extrapolation of NJ market data to U.S. total addressable market",
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