{
  "docId": "019de070-cf61-7509-8779-87f75f815a78",
  "docSlug": "fbcfd0be1d89e87e8264626e31b9e4a6",
  "documentTitle": "DraftKings | Investor Day Presentation Deck | 45 slides",
  "authorId": "draftkings",
  "authorName": "DraftKings",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 36,
  "pageCount": 45,
  "prevPage": 35,
  "nextPage": 37,
  "slideType": "before_after",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 16,
  "notes": "The chart visualizes the payback period for customer cohorts, contrasting initial marketing spend with subsequent revenue and profit accumulation.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de070-cf61-7509-8779-87f75f815a78/36",
  "deckHref": "/decks/019de070-cf61-7509-8779-87f75f815a78",
  "deckJsonHref": "/decks/019de070-cf61-7509-8779-87f75f815a78.json",
  "deckAnchorHref": "/decks/019de070-cf61-7509-8779-87f75f815a78#slide-36",
  "components": [
    {
      "bbox": {
        "h": 0.06,
        "w": 0.08,
        "x": 0.85,
        "y": 0.78
      },
      "kind": "callout",
      "text": "254% Paid Back",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50fd53d1-b51d-4c6d-abcf-2e7b56529a40",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.85,
        "x": 0.08,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Stacked bar chart showing External Marketing (grey), Cumulative Net Revenue (green), and Cumulative Gross Profit (orange) over 8 quarters.",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1729d965-642b-4628-a575-5bcf666f6654",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.93
      },
      "kind": "disclaimer",
      "text": "Note: Bars are not drawn to scale. Q1 indicates first full quarter following a cohort's acquisition quarter and does not necessarily align to the first quarter of a calendar year. (1) Includes OSB and iGaming net revenue for the two cohorts with eight full quarters of OSB and/or iGaming data. For a list of these cohorts, refer to page 43 in the Appendix. (2) Applies only 35% gross margin in Year 1 and only 45% gross margin in Year 2. Does not account for gross margin uplift upon vertical integration and other initiatives.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "387ebed2-2cd8-4a2f-8355-e73186949be8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.09,
        "y": 0.19
      },
      "kind": "legend",
      "text": "External Marketing, Cumulative Net Revenue, Cumulative Gross Profit",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c34bd466-45cd-4339-a642-3c70631db36c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.75,
        "x": 0.05,
        "y": 0.03
      },
      "kind": "title",
      "text": "Two Year Cohorts have easily paid back on a gross profit basis in two years",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22edcedd-0057-4321-be5f-a006d6380200",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "Gross Profit Payback – Two Year Cohorts (N=2)(1)",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88e6ff19-25e3-4ec3-9d0c-dbe7f47bfdbd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before/after framing",
      "slug": "before-after-framing",
      "agent": null,
      "layer": "slide",
      "matchId": "6e4930cb-0b89-44eb-ad00-b50d081479ee",
      "evidence": "Stacked bar chart showing External Marketing (grey), Cumulative Net Revenue (green), and Cumulative Gross Profit (orange) over 8 quarters.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "4c415d7e-82fc-4dff-91fd-cca0f7dd42ed",
      "evidence": "Contrasts initial marketing investment with cumulative profit payback over time.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}