{
  "docId": "019de070-cf61-7509-8779-87f75f815a78",
  "docSlug": "fbcfd0be1d89e87e8264626e31b9e4a6",
  "documentTitle": "DraftKings | Investor Day Presentation Deck | 45 slides",
  "authorId": "draftkings",
  "authorName": "DraftKings",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 35,
  "pageCount": 45,
  "prevPage": 34,
  "nextPage": 36,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "The chart illustrates cohort payback dynamics, specifically highlighting the 70% gross profit payback achieved by Q4.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-cf61-7509-8779-87f75f815a78/35",
  "deckHref": "/decks/019de070-cf61-7509-8779-87f75f815a78",
  "deckJsonHref": "/decks/019de070-cf61-7509-8779-87f75f815a78.json",
  "deckAnchorHref": "/decks/019de070-cf61-7509-8779-87f75f815a78#slide-35",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.08,
        "x": 0.79,
        "y": 0.69
      },
      "kind": "callout",
      "text": "70% Paid Back",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7c845fc1-ff61-4d6d-b74a-ffb89a8e5276",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.88,
        "x": 0.06,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Stacked bar chart showing External Marketing (grey), Cumulative Net Revenue (green), and Cumulative Gross Profit (orange) over time.",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e3745cd-1c8d-49ff-a29e-8712766b75f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.93
      },
      "kind": "disclaimer",
      "text": "Note: Bars are not drawn to scale. Q1 indicates first full quarter following a cohort's acquisition quarter and does not necessarily align to the first quarter of a calendar year. (1) Includes OSB and iGaming net revenue for the ten cohorts with four or more consecutive quarters of OSB and/or iGaming data. For a list of these cohorts, refer to page 43 in the Appendix. (2) Applies only 35% gross margin in Year 1 (i.e. Q1 to Q4). Does not account for gross margin uplift upon vertical integration and other initiatives.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "49187f2f-168c-4913-87bd-d50ce182f6ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.05,
        "y": 0.03
      },
      "kind": "title",
      "text": "Early cohorts have paid back 70% on a gross profit basis in one year",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78562ae2-de70-4ce2-9d4b-d1fc1f2ea99e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "Gross Profit Payback – One and Two Year Cohorts (N=10)(1)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3fb81503-96a3-4c83-a6e5-2ab28f81e310",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}