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  "documentTitle": "DraftKings | Investor Day Presentation Deck | 45 slides",
  "authorId": "draftkings",
  "authorName": "DraftKings",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-03-01 00:00:00",
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  "pageNumber": 33,
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  "slideType": "key_takeaways",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 7,
  "notes": "The slide uses state silhouettes as categorical labels for the bar chart.",
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  "slideHref": "/slides/019de070-cf61-7509-8779-87f75f815a78/33",
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      "kind": "chart",
      "text": "Percent of Active DFS Users Cross Sold - Launch Year and Year 1",
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      "text": "We have ~5M unique paid user DFS database (+20% vs. prior year)\nOur \"single account\" platform creates a seamless user experience across offerings\nAs evidenced below, we have demonstrated data driven cross-sell capabilities in each state in which we are live\nDFS paid user database across 43 states creates a significant base for future OSB and iGaming users as new states go live\nDFS crossover during launch year and year 1 is on average ~30% of paid users",
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      "text": "Note: Excludes IA because the state required in-person registration for OSB until January 2021 and TN, MI, and VA because these states only recently launched OSB in November 2020 and January 2021, respectively. (1) Percentage of DFS users who were active in the 1 month prior to state launch that were cross sold into OSB and/or iGaming. (2) Launch Year defined as the stub calendar year after launch. Year 1 defined as the first full calendar year with OSB and/or iGaming.",
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      "kind": "title",
      "text": "Superior cross selling capabilities set the foundation for a strong state launch",
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