{
  "docId": "019de070-ce62-72a9-94a4-cf213bf5b6db",
  "docSlug": "94f86b8918e7c98ebb8b695b8f1a2cb9",
  "documentTitle": "Diageo | Investor Day Presentation Deck | 28 slides",
  "authorId": "diageo",
  "authorName": "Diageo",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 8,
  "pageCount": 28,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 16,
  "notes": "The slide uses a pyramid framework to illustrate price segmentation and links it to growth metrics.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-ce62-72a9-94a4-cf213bf5b6db/8",
  "deckHref": "/decks/019de070-ce62-72a9-94a4-cf213bf5b6db",
  "deckJsonHref": "/decks/019de070-ce62-72a9-94a4-cf213bf5b6db.json",
  "deckAnchorHref": "/decks/019de070-ce62-72a9-94a4-cf213bf5b6db#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.25,
        "x": 0.07,
        "y": 0.28
      },
      "kind": "chart",
      "text": "Baijiu category growth projection (CY2020-2024)",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "066ec018-097d-4dd9-9b02-3b8481a951c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.4,
        "x": 0.45,
        "y": 0.15
      },
      "kind": "framework",
      "text": "Price tier pyramid",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5a75a5fe-223d-4009-808f-74e06e691988",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.35,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: IWSR 2019. Excludes 'low' and 'value' price bands",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "36277135-3867-4fd3-ae18-1b79f1fa2347",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.15,
        "x": 0.78,
        "y": 0.18
      },
      "kind": "table",
      "text": "Value CAGR table",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "740f2c53-861c-47fe-bd2b-109735ec822a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.5,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "title",
      "text": "BAIJIU CATEGORY IS LARGE, FAST GROWING AND PREMIUMISING",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be78bbf6-91be-43e9-b64a-6a5cc9c960b0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "160c1327-5c74-4e29-b152-b87abdaf934e",
      "evidence": "The slide uses a pyramid to segment the Baijiu market by price tiers (Prestige, Super Premium, Premium, Standard).",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 10,
      "from": 4,
      "beatId": "f0671381-e072-471e-bf03-de83e11d9972",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Key Messages",
      "beatSlug": null,
      "evidence": "The key messages slides highlight the company's strengths and growth drivers.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}