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  "documentTitle": "Diageo | Investor Day Presentation Deck | 28 slides",
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  "presentationDate": "2021-03-01 00:00:00",
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  "notes": "Includes two tables comparing growth and a bar chart showing market penetration.",
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      "kind": "chart",
      "text": "Estimated penetration of total beverage alcohol across Greater China: Beer >50%, Wine ~30%, Baiju ~30%, International Spirits ~3%, HK Whiskey >40%, Taiwan Whiskey >30%",
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      "text": "1 China Usage & Attitude study... 2 Tmall national shopper purchase data... 3 Combined Sources including...",
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      "text": "China Usage & Attitude study: Whisky 9% to 16% (+7ppt), Cognac 9% to 13% (+4ppt). Tmall national shopper purchase data: Whisky 1.3 to 44% growth, Cognac 0.6 to 20% growth.",
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      "text": "SCOTCH PENETRATION IS FASTER THAN COGNAC AND THERE IS SIGNIFICANT RUNWAY TO GROWTH",
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