{
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  "docSlug": "d2992ac1aef2a9cd2ee1582669113cac",
  "documentTitle": "Cazoo | SPAC Presentation Deck | 49 slides",
  "authorId": "cazoo",
  "authorName": "Cazoo",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-03-01 00:00:00",
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  "pageNumber": 13,
  "pageCount": 49,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "why_now",
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  "density": "dense",
  "nDataPoints": 9,
  "notes": "Uses a bar chart to show market penetration gap and a list of metrics to highlight consumer pain points.",
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  "slideHref": "/slides/019de070-ccc5-7675-9c89-e0f34003a207/13",
  "deckHref": "/decks/019de070-ccc5-7675-9c89-e0f34003a207",
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      "kind": "chart",
      "text": "Bar chart showing online penetration across sectors: Electronics (52%), Clothing (32%), Furniture (22%), Cosmetics (15%), Used Cars (2%)",
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      "kind": "list",
      "text": "31% of consumers do not trust car dealers; 47% are concerned dealers have more information; 38% are reluctant to purchase from local dealer",
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      "kind": "source-note",
      "text": "[1] OC&C estimate of UK online penetration... [2] OC&C Survey and analysis...",
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      "kind": "title",
      "text": "...ripe for digital disruption",
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      "kind": "title",
      "text": "Digital is c.2% of transactions vs. 15%+ in other sectors",
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      "kind": "title",
      "text": "Offline retail experience no longer fit for purpose[2]",
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      "evidence": "Comparing used car market penetration to other retail sectors to imply growth potential.",
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      "beatName": "Problem",
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      "evidence": "The deck highlights the problem of the car buying experience being ripe for digital disruption.",
      "position": 0,
      "confidence": 0.8,
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      "evidence": "The deck highlights Cazoo's traction, including its progress, brand identity, and financial highlights.",
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  "loops": [
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      "name": "Why Now",
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      "evidence": "The deck highlights the impact of COVID on the shift from offline to online car buying.",
      "position": 0,
      "objective": "Why now is the right time to invest in Cazoo",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
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      "name": "Cost Of Inaction",
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      "evidence": "The deck implies that not investing in Cazoo could result in missed opportunities.",
      "position": 1,
      "objective": "The cost of not investing in Cazoo",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
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