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  "documentTitle": "Anghami | SPAC Presentation Deck | 48 slides",
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  "authorName": "Anghami",
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  "presentationDate": "2021-03-01 00:00:00",
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  "notes": "The chart shows a conservative forecast where ROI drops from peak 2020 levels back to 2018 levels.",
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      "text": "IMPROVED ROI ON MARKETING SPEND",
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      "text": "Since 2017, marketing has been increasingly efficient. Targeting, content recommendation and churn - have all been optimised by our dedicated team of local professionals. From 2019 to 2020 we saw, 2x rise in retention of new users, Conversion rates crossed 20%, Overall LTV/ CAC of 8.1x",
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