{
  "docId": "019de070-bd75-7106-a9b6-4aa298cbff0a",
  "docSlug": "f6dcca9f58cef095f54160e6e16c545f",
  "documentTitle": "Overstock | Results Presentation Deck | 37 slides",
  "authorId": "overstock",
  "authorName": "Overstock",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 22,
  "pageCount": 37,
  "prevPage": 21,
  "nextPage": 23,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide highlights a clear crossover point in Q2 2020 where mobile overtook desktop in both sales and orders.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-bd75-7106-a9b6-4aa298cbff0a/22",
  "deckHref": "/decks/019de070-bd75-7106-a9b6-4aa298cbff0a",
  "deckJsonHref": "/decks/019de070-bd75-7106-a9b6-4aa298cbff0a.json",
  "deckAnchorHref": "/decks/019de070-bd75-7106-a9b6-4aa298cbff0a#slide-22",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.48,
        "x": 0.42,
        "y": 0.52
      },
      "kind": "chart",
      "text": "Orders Delivered % by Device",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "51dec4c3-e20f-40d5-a5bc-77eb3abf4d40",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.48,
        "x": 0.42,
        "y": 0.05
      },
      "kind": "chart",
      "text": "Sales % by Device",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "62e1483a-bdbb-4d37-ad6a-94d527cb8e5f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.85,
        "x": 0.13,
        "y": 0.93
      },
      "kind": "disclaimer",
      "text": "Note: Sales reflects GMS (gross merchandise sales), calculated as the amount paid by customers for products (and shipping), measured at the time of order, before coupons and discounts, without reductions for estimated returns.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "74019f9e-6a15-4669-a81c-fd1ef30f1aa2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.27,
        "x": 0.03,
        "y": 0.31
      },
      "kind": "list",
      "text": "Customers shifting to mobile\nIn Q4, mobile:\nPurchases ~50% of total sales\nUnique visits +84% YoY\nSales +100% YoY\nConversion +8% YoY",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9127e5fc-8dba-4aa4-a113-48059f0fa08b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.21,
        "w": 0.33,
        "x": 0.03,
        "y": 0.11
      },
      "kind": "title",
      "text": "product findability",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1b93a56-813f-49bb-8ec4-34c14b2c09fe",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "b0856cc7-9b9e-463e-8be9-b9ecb1e145e2",
      "evidence": "chart/line: Orders Delivered % by Device",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 29,
      "from": 15,
      "beatId": "e536c0b1-dd47-4035-af43-5814962160d9",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Strategic initiatives and market positioning",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 25,
      "from": 17,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "42788d43-c73a-4145-a38d-698b102a06e8",
      "evidence": "Slides explain unique market positioning",
      "position": 1,
      "objective": "Understand market positioning",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}