{
  "docId": "019de070-b8a5-7789-bd1c-200f0665e5ce",
  "docSlug": "83e29c1bbabc9c82710f3d1805bbcadc",
  "documentTitle": "Maersk | Investor Presentation Deck | 59 slides",
  "authorId": "maersk",
  "authorName": "Maersk",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 8,
  "pageCount": 59,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The diagram uses a circular flow model to represent synergies between business units.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-b8a5-7789-bd1c-200f0665e5ce/8",
  "deckHref": "/decks/019de070-b8a5-7789-bd1c-200f0665e5ce",
  "deckJsonHref": "/decks/019de070-b8a5-7789-bd1c-200f0665e5ce.json",
  "deckAnchorHref": "/decks/019de070-b8a5-7789-bd1c-200f0665e5ce#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.88,
        "x": 0.06,
        "y": 0.3
      },
      "kind": "diagram",
      "text": "Circular flow diagram showing Logistics & Services, Customer synergies, Ocean, Financial & operational synergies, and Terminals.",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8d499fc0-5e9e-48a6-bedf-2aae4c6ce5ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.48,
        "y": 0.82
      },
      "kind": "other",
      "text": "Technology",
      "attrs": null,
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0756125d-cdf8-4477-bef4-e1dd668ab0b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.04,
        "y": 0.18
      },
      "kind": "subtitle",
      "text": "The value creation logic of the Global Integrator: A strong synergy case revolving around our leadership position in Ocean and strong growth and profitability opportunities in Logistics & Services and Terminals",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "92831821-7cb4-4557-9ab2-45ed626b0bb9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.04,
        "y": 0.1
      },
      "kind": "title",
      "text": "Strategic update – Maersk's strategic value creation model",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2fd1718-adf7-4b12-8230-bd713a2dec82",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "45754e70-1ec4-4011-b8d9-9cc25e5e490a",
      "evidence": "Circular flow of business units and synergies",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 5,
      "beatId": "19c3c599-a0c9-4023-b443-e6734a8d42b4",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The deck highlights the strategic transformation update and key challenges.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 23,
      "from": 5,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "0b5c30ff-be3e-41ea-98fd-29cd679c32ab",
      "evidence": "The deck presents a clear chain of logic from strategic update to financial performance.",
      "position": 0,
      "objective": "To demonstrate the logic of Maersk's strategic transformation.",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}