{
  "docId": "019de070-b5d0-735d-ab53-3173dd79e5c2",
  "docSlug": "23c98f77ab2dedf82fbad29ec74859ef",
  "documentTitle": "Farfetch | Results Presentation Deck | 23 slides",
  "authorId": "farfetch",
  "authorName": "Farfetch",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 11,
  "pageCount": 23,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 16,
  "notes": "Includes margin percentage trends for gross profit segments.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-b5d0-735d-ab53-3173dd79e5c2/11",
  "deckHref": "/decks/019de070-b5d0-735d-ab53-3173dd79e5c2",
  "deckJsonHref": "/decks/019de070-b5d0-735d-ab53-3173dd79e5c2.json",
  "deckAnchorHref": "/decks/019de070-b5d0-735d-ab53-3173dd79e5c2#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.41,
        "x": 0.52,
        "y": 0.185
      },
      "kind": "chart",
      "text": "Digital Platform Gross Profit",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1ab2517f-1008-4f21-9122-476057de5c3f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.41,
        "x": 0.09,
        "y": 0.185
      },
      "kind": "chart",
      "text": "Digital Platform Services Revenue",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb73c15c-b0bd-440b-be67-7da4f37456a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.96,
        "x": 0.02,
        "y": 0.94
      },
      "kind": "disclaimer",
      "text": "1 See slide 9 for the definition of Digital Platform Gross Profit Margin. 2 First-party revenue, first-party gross profit and first-party gross profit margin inclusive of first-party original. 3 First-party original refers to brands developed by New Guards and sold direct to consumers on the digital platform.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80f3e9c3-7868-4a5b-877a-a7e3afa04f6d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.41,
        "x": 0.52,
        "y": 0.79
      },
      "kind": "legend",
      "text": "DP Services third-party gross profit / DP Services first-party gross profit / First-party original / DP third-party gross profit margin / DP first-party gross profit margin",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f1c3fab-3270-4443-824b-0e442f3dc04a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.41,
        "x": 0.09,
        "y": 0.79
      },
      "kind": "legend",
      "text": "DP Services third-party revenue / DP Services first-party revenue / First-party original",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "644ee092-71ef-4f78-a398-401c4b292da0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.91,
        "x": 0.09,
        "y": 0.05
      },
      "kind": "title",
      "text": "Q4'20 DIGITAL PLATFORM REVENUE & GROSS PROFIT COMPOSITION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56d1658d-a802-4c49-aeda-cc39466a409c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 16,
      "from": 5,
      "beatId": "7366e16e-a4fc-455e-abaf-d6396d738389",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "Slides 5-16 provide detailed financial information and KPIs",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 11,
      "name": "So What Cascade",
      "slug": "41-so-what-cascade",
      "bestFor": "Data presentations, executive summaries, driving to recommendations",
      "matchId": "3ad313be-ac66-4056-9c9f-20a47e87b359",
      "evidence": "Slides 11-16 provide a detailed analysis of financial performance and KPIs",
      "position": 1,
      "objective": "Breaking down the financial performance and KPIs",
      "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
      "confidence": 0.7,
      "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}