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  "documentTitle": "Embracer Group | Mergers and Acquisitions Presentation Deck | 21 slides",
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  "presentationDate": "2021-02-01 00:00:00",
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  "notes": "The slide highlights the risk of IDFA changes while balancing it with growth drivers and a revenue split showing 64% iOS exposure.",
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      "text": "Net Revenue by Platform",
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      "text": "In addition, the following opportunities can lead to accelerated growth: Potential attribution solutions; Continuous product improvements; Live Ops; New products",
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      "text": "Assumptions around IDFA changes (accounted in LTV and financial models): Most users will choose not to opt-in for IDFA access; Targeting and attribution will be impacted; Estimating CPMs to drop significantly; UA spend / install volume will decrease.",
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      "text": "Nevertheless, Easybrain business is expected to continue growing due to accumulated sticky audiences, organic and paid search traffic, cross-promotion",
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      "text": "Source: Company BI system (1) As of 2020",
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      "text": "Incoming IDFA Potential Impact",
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