{
  "docId": "019de070-ad3e-76fe-8a5e-a8230e4499db",
  "docSlug": "ba717bf55343323bc0ec486aef847d62",
  "documentTitle": "Crocs | Investor Presentation Deck | 30 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 30,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a bulleted list to highlight the business impact of the Jibbitz product line.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-ad3e-76fe-8a5e-a8230e4499db/12",
  "deckHref": "/decks/019de070-ad3e-76fe-8a5e-a8230e4499db",
  "deckJsonHref": "/decks/019de070-ad3e-76fe-8a5e-a8230e4499db.json",
  "deckAnchorHref": "/decks/019de070-ad3e-76fe-8a5e-a8230e4499db#slide-12",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 0.48,
        "x": 0.52,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de1cb60b-a217-4b9d-a3b9-93c838cf94ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.068,
        "y": 0.25
      },
      "kind": "list",
      "text": "Personalization is a global megatrend; Optimistic story-telling and personalization will be even more critical post COVID-19; Offers newness and inspiration at a compelling price point at point of sale; Enhances average selling price (ASP); Jibbitz audience has ~2x customer lifetime value*; Drives relevance for the Crocs brand and supports clog and sandal sales; Jibbitz revenues nearly doubled in 2020",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a682b18-bb5a-4ba6-a86d-5d85ac1bff10",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.75,
        "x": 0.14,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "* Represents behavior of global crocs.com customers for trailing twelve months as of November 2020. Actual CLV calculated using average order value and order frequency over last 365 days. Customers who purchased at least 5 Jibbitz over the last 365 days qualify as a Jibbitz shopper.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d8bbe9d1-5c90-4b12-b3a5-da9843c9d878",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.21,
        "x": 0.068,
        "y": 0.028
      },
      "kind": "title",
      "text": "POSITIONED FOR GLOBAL GROWTH",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "039453e8-7357-4d9b-a1c5-5cb4c327a1bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.41,
        "x": 0.068,
        "y": 0.085
      },
      "kind": "title",
      "text": "Capitalize on Personalization Trend with Jibbitz™ Charms",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c9f981e-8656-4883-83ef-57f162226827",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 10,
      "beatId": "5fd471fe-910c-45c1-9313-2a1ab9ac61cd",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "The key messages and market sizing slides highlight the company's growth potential",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 10,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "f7e3b768-e13c-480d-a914-e0aa107a52f1",
      "evidence": "The key messages and market sizing slides highlight the company's growth potential in sandals and China",
      "position": 1,
      "objective": "What are the key areas for growth and investment?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}