{
  "docId": "019de070-a8cf-726f-ad93-57222ea602ee",
  "docSlug": "4b19f2eb4a0099dde54f355eba035b73",
  "documentTitle": "Blue Apron | Results Presentation Deck | 19 slides",
  "authorId": "blue-apron",
  "authorName": "Blue Apron",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 19,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "Includes specific disclaimers regarding COVID-19 and onion recall recovery.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-a8cf-726f-ad93-57222ea602ee/14",
  "deckHref": "/decks/019de070-a8cf-726f-ad93-57222ea602ee",
  "deckJsonHref": "/decks/019de070-a8cf-726f-ad93-57222ea602ee.json",
  "deckAnchorHref": "/decks/019de070-a8cf-726f-ad93-57222ea602ee#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.18,
        "w": 0.68,
        "x": 0.26,
        "y": 0.732
      },
      "kind": "disclaimer",
      "text": "1 This guidance takes into account the company’s business trends, historical seasonal factors, continuing impact of the pandemic on consumer behavior, and plans to increase marketing investments. This guidance assumes that the company will not experience any unforeseen significant disruptions in its operations or supply chain as a result of the COVID-19 pandemic or otherwise. In addition, because the timing of the onion recall recovery remains uncertain, we are not assuming receipt of the up to $2.0 million of credits in our first quarter outlook.\n2 Adjusted EBITDA is defined as net income (loss) before interest income (expense), net, other operating expense, other income (expense), net, benefit (provision) for income taxes, depreciation and amortization and share-based compensation expense. See appendix for reconciliation of net income (loss) to Adjusted EBITDA.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04ae89e3-7fb5-43b0-ad48-b53c1e5eff0f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.65,
        "x": 0.29,
        "y": 0.316
      },
      "kind": "list",
      "text": "Net loss projected to be no more than $(16.0) million and Adjusted EBITDA loss projected to be no more than $(6.0) million in the first quarter of 2021",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a0afe4a-424e-450d-b2bb-88b516baf94a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.65,
        "x": 0.29,
        "y": 0.176
      },
      "kind": "list",
      "text": "Net revenue expected to increase in the first quarter of 2021 approximately 23% to 27% year over year to approximately $125 million to $129 million, with a quarterly sequential and year over year increase in Customers",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0e133df8-4f44-4762-8bc7-e98a7a0fd767",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.65,
        "x": 0.29,
        "y": 0.42
      },
      "kind": "list",
      "text": "For the full year 2021, the company expects to generate double-digit net revenue growth",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41b592bf-54d5-4863-b790-5d56ade8af71",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.19,
        "x": 0.04,
        "y": 0.278
      },
      "kind": "title",
      "text": "First Quarter and Full Year 2021 Outlook",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1fb80428-fdab-45a4-b1ee-6cfd72d3f801",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "b063c915-0e08-4bf0-8ce1-5bec5c13e69b",
      "evidence": "list/bullet: Net revenue expected to increase in the first quarter of 2021 approximately 23% to 27% year over year to approximately $125 million to $129 million, with a quarterly sequential and year over year increase in",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 13,
      "beatId": "552cf434-d104-4682-9e44-721b7395ba2d",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Outlook",
      "beatSlug": null,
      "evidence": "The document presents the company's outlook for Q1 and full-year 2021.",
      "position": 2,
      "confidence": 0.7,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "0ad4e4ba-0dcc-4b46-bdd7-80c37adc8f2b",
      "evidence": "The document presents the company's growth prospects and outlook, implying that not investing in Blue Apron may result in missed opportunities.",
      "position": 0,
      "objective": "What are the consequences of not investing in Blue Apron?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}