{
  "docId": "019de070-a8cf-726f-ad93-57222ea602ee",
  "docSlug": "4b19f2eb4a0099dde54f355eba035b73",
  "documentTitle": "Blue Apron | Results Presentation Deck | 19 slides",
  "authorId": "blue-apron",
  "authorName": "Blue Apron",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 11,
  "pageCount": 19,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 14,
  "notes": "PTG&A likely stands for Personnel, Technology, General & Administrative expenses.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-a8cf-726f-ad93-57222ea602ee/11",
  "deckHref": "/decks/019de070-a8cf-726f-ad93-57222ea602ee",
  "deckJsonHref": "/decks/019de070-a8cf-726f-ad93-57222ea602ee.json",
  "deckAnchorHref": "/decks/019de070-a8cf-726f-ad93-57222ea602ee#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.35,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "chart",
      "text": "PTG&A ($M) trend",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "408021ad-01ca-4730-8ee8-4116421fe438",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.35,
        "x": 0.08,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Net Revenue Less COGS Margin trend",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c4bfc6c-921d-49d4-b4f3-176588766c79",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.15,
        "y": 0.3
      },
      "kind": "metric",
      "text": "39.4% Net Revenue Less COGS Margin",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7d9fea69-a6f7-4543-b4c9-7f2bbfcb70d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.65,
        "y": 0.3
      },
      "kind": "metric",
      "text": "$36.8 Million PTG&A",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8bb2c507-7f4c-43ad-97e4-db85b4f44ede",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.85,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "paragraph",
      "text": "Ongoing commitment to cost discipline improved net revenue less COGS margin year over year, PTG&A increase driven by increased bonus expense across both facility and corporate personnel",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee1e7f6a-aaf0-4b71-93c0-e6a7b18bf93f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.05,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "1 Represents net revenue less cost of goods sold, excluding depreciation and amortization, as a percentage of net revenue.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "604de272-1654-46aa-8667-46d0631d11d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.3,
        "x": 0.05,
        "y": 0.06
      },
      "kind": "title",
      "text": "Fourth Quarter Performance",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fe8ef728-2b09-4490-92d4-cd115db437c2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 9,
      "beatId": "42795e56-78cf-462a-9ff9-9f71e559b3f5",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "The document provides detailed financial information, including KPI overviews and performance metrics.",
      "position": 1,
      "confidence": 0.7,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "0ad4e4ba-0dcc-4b46-bdd7-80c37adc8f2b",
      "evidence": "The document presents the company's growth prospects and outlook, implying that not investing in Blue Apron may result in missed opportunities.",
      "position": 0,
      "objective": "What are the consequences of not investing in Blue Apron?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}