{
  "docId": "019de070-a486-70ba-8867-93e3517af5ed",
  "docSlug": "66d4493f9068be59e0113c86d6bf51c7",
  "documentTitle": "Asos | Mergers and Acquisitions Presentation Deck | 16 slides",
  "authorId": "asos",
  "authorName": "Asos",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 16,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide uses two pie charts to illustrate revenue composition.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-a486-70ba-8867-93e3517af5ed/5",
  "deckHref": "/decks/019de070-a486-70ba-8867-93e3517af5ed",
  "deckJsonHref": "/decks/019de070-a486-70ba-8867-93e3517af5ed.json",
  "deckAnchorHref": "/decks/019de070-a486-70ba-8867-93e3517af5ed#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.42,
        "x": 0.05,
        "y": 0.275
      },
      "kind": "callout",
      "text": "Revenue through online and retail partnership was c.£265m in FY20...",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "619cb131-ab0f-4b11-88be-dbe36a6e3f59",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.42,
        "x": 0.53,
        "y": 0.275
      },
      "kind": "callout",
      "text": "...generated from a broad international base with strong presence in US and Germany",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6937671c-44a4-442b-85c0-3a7be0c88da2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.42,
        "x": 0.53,
        "y": 0.45
      },
      "kind": "chart",
      "text": "Revenue by geography: UK, US, Germany, Other",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3c3be560-f9af-4b66-b073-3df8c8d79968",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.42,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "chart",
      "text": "Revenue by channel: Brand Online vs Retail Partnerships",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "45ef39e1-10db-4025-91c3-75b7e85b5e2a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Established brands with international revenue base",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e04bd08b-3f4e-461a-9e41-404d1466f80e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "67ae617b-ac5a-4d4d-8ae5-1b5b261db364",
      "evidence": "Revenue by channel: Brand Online vs Retail Partnerships",
      "confidence": 0.5
    },
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "d7bd4051-283e-41f2-b610-31f285a82f23",
      "evidence": "Established brands with international revenue base",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 4,
      "beatId": "6fb04e14-b3cd-48ad-a677-0b5f1e338d5a",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The presentation highlights the benefits of accelerating the ASOS Brands Strategy, including established brands with an international revenue base.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 2,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "b4806df3-dc68-4e39-8ddc-4d102b784ede",
      "evidence": "The presentation builds a logical chain of reasoning for the ASOS Brands Strategy, from the strategic opportunity to the approach to achieving it.",
      "position": 0,
      "objective": "To present a logical chain of reasoning for the ASOS Brands Strategy.",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 5,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "778f20a0-c651-4506-8511-f896986993fa",
      "evidence": "The presentation implies the cost of inaction by highlighting the benefits of accelerating the ASOS Brands Strategy.",
      "position": 1,
      "objective": "To highlight the cost of inaction for ASOS.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}