{
  "docId": "019de070-a486-70ba-8867-93e3517af5ed",
  "docSlug": "66d4493f9068be59e0113c86d6bf51c7",
  "documentTitle": "Asos | Mergers and Acquisitions Presentation Deck | 16 slides",
  "authorId": "asos",
  "authorName": "Asos",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 4,
  "pageCount": 16,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "propose_solution",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a circular diagram to show the interconnected nature of the strategy pillars, supported by an underlying 'effective, efficient and sustainable model'.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-a486-70ba-8867-93e3517af5ed/4",
  "deckHref": "/decks/019de070-a486-70ba-8867-93e3517af5ed",
  "deckJsonHref": "/decks/019de070-a486-70ba-8867-93e3517af5ed.json",
  "deckAnchorHref": "/decks/019de070-a486-70ba-8867-93e3517af5ed#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.72,
        "w": 0.42,
        "x": 0.29,
        "y": 0.12
      },
      "kind": "diagram",
      "text": "Circular strategy framework with three segments: The ASOS Experience, The ASOS Platform, and The ASOS Brands.",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f89d99c-4dfd-4586-8fbf-269600dfcec3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.23,
        "x": 0.04,
        "y": 0.42
      },
      "kind": "paragraph",
      "text": "Transforming brands with leading 20-something online experience",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "25e29a55-2367-42ef-bba1-8f50516cd005",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.92,
        "x": 0.04,
        "y": 0.87
      },
      "kind": "paragraph",
      "text": "Effective, efficient and sustainable model",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "644ebd57-55a3-4309-a523-34b1c5dc4252",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.23,
        "x": 0.73,
        "y": 0.79
      },
      "kind": "paragraph",
      "text": "Leveraging our effective and efficient online model",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e3190ae-caf9-4a84-b80e-aea4c72e5de5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.23,
        "x": 0.73,
        "y": 0.42
      },
      "kind": "paragraph",
      "text": "Bringing iconic 20-something brands in-house",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e820f458-3b1d-4315-a449-36c51bdfd936",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.64,
        "x": 0.18,
        "y": 0.03
      },
      "kind": "title",
      "text": "Accelerating our ASOS Brands Strategy",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6eecd456-6cb0-4519-b9bb-90ed57e60316",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "b829331b-babe-42e9-9d8c-37d52b4d7625",
      "evidence": "Circular diagram showing interconnected strategic pillars",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 4,
      "beatId": "6fb04e14-b3cd-48ad-a677-0b5f1e338d5a",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The presentation highlights the benefits of accelerating the ASOS Brands Strategy, including established brands with an international revenue base.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 2,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "b4806df3-dc68-4e39-8ddc-4d102b784ede",
      "evidence": "The presentation builds a logical chain of reasoning for the ASOS Brands Strategy, from the strategic opportunity to the approach to achieving it.",
      "position": 0,
      "objective": "To present a logical chain of reasoning for the ASOS Brands Strategy.",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 5,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "778f20a0-c651-4506-8511-f896986993fa",
      "evidence": "The presentation implies the cost of inaction by highlighting the benefits of accelerating the ASOS Brands Strategy.",
      "position": 1,
      "objective": "To highlight the cost of inaction for ASOS.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}