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  "notes": "Slide 8 of an Activision Blizzard presentation.",
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      "kind": "list",
      "text": "Farm Heroes™ and Bubble Witch™ grew net bookings³ Y/Y driven by strong execution across live operations and seasonal events.",
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      "text": "In Q4, King in-game net bookings² grew by a double-digit percentage Y/Y, with growth accelerating versus Q3. King again delivered robust Y/Y growth in advertising, with net bookings³ in direct brand advertisers and partner networks each growing sharply Y/Y. For the full year, advertising net bookings³ grew nearly 50% Y/Y. These results contributed to King’s best full year financial performance since the acquisition.",
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      "text": "Across the Candy Crush franchise, players responding positively to new features, driving strong growth in in-game spend per player. Candy Crush was once again the top grossing franchise in the U.S. app stores⁴",
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      "text": "King will add to its portfolio this year with the launch of Crash Bandicoot: On The Run!™ planned for March, leveraging our strengths across business units and the global appeal of our owned IP to introduce fans to an entirely new Crash Bandicoot experience on the mobile platform.",
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      "text": "MAUs¹ of 240M, with payer numbers again on a positive Y/Y trajectory. Candy exited 2020 with momentum as strong execution in live operations drove double-digit Y/Y growth in fourth quarter in-game net bookings² for the franchise.",
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