{
  "docId": "019de070-9d67-70b8-8dc4-17f2760debf6",
  "docSlug": "4f00ac9b92824ad224613d40ae33b9e4",
  "documentTitle": "Wish | SPAC Presentation Deck | 29 slides",
  "authorId": "wish",
  "authorName": "Wish",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 8,
  "pageCount": 29,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "Uses a comparison frame to contrast physical retail (discovery) vs digital retail (search).",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-9d67-70b8-8dc4-17f2760debf6/8",
  "deckHref": "/decks/019de070-9d67-70b8-8dc4-17f2760debf6",
  "deckJsonHref": "/decks/019de070-9d67-70b8-8dc4-17f2760debf6.json",
  "deckAnchorHref": "/decks/019de070-9d67-70b8-8dc4-17f2760debf6#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.29,
        "x": 0.1,
        "y": 0.205
      },
      "kind": "callout",
      "text": "Discovery-based shopping creates purchase intent for new items.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41d58454-4541-4caa-847c-3e9d03cc97d1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.35,
        "x": 0.55,
        "y": 0.205
      },
      "kind": "callout",
      "text": "Search-driven ecommerce serves predetermined purchase intent for specific items.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c75a5662-f4ca-4dfe-8cd8-36ab9416fb1c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.43,
        "w": 0.48,
        "x": 0.01,
        "y": 0.28
      },
      "kind": "image",
      "text": "People shopping in a physical store",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9051d79e-3a84-4d75-b57e-826626a16bc1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.47,
        "x": 0.51,
        "y": 0.35
      },
      "kind": "image",
      "text": "Ecommerce search results page for sunglasses",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2a7ea91-e47a-4fca-b747-e1a4f215e156",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.38,
        "x": 0.11,
        "y": 0.76
      },
      "kind": "paragraph",
      "text": "89% of women and 78% of men who visit physical stores frequently add additional items to their cart beyond their identified need",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "93da4174-4f83-4408-b364-501c0d3c7d2d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.33,
        "x": 0.06,
        "y": 0.925
      },
      "kind": "source-note",
      "text": "Source: First Insight, The State of Consumer Spending, March 2019.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75375222-d1b5-436a-a89e-f0c5842e5331",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.88,
        "x": 0.06,
        "y": 0.08
      },
      "kind": "title",
      "text": "Traditional ecommerce has not met evolving consumer behavior",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78877cdf-4677-4907-9130-1f522c709b4c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "7f899db6-be15-4a45-ac3a-111e999bc418",
      "evidence": "The slide presents a problem statement with components such as paragraph, callout, and image, which are typical of a problem statement canvas.",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "comparison-frame",
      "slug": null,
      "matchId": "56ccb41d-50f0-4660-8ed1-507d71a23f4e",
      "evidence": "Contrasts two modes of shopping (discovery vs search) to frame the problem.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 8,
      "beatId": "7b480f9f-c98d-440d-9ac6-388ec7dea102",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slide 8 clearly states the problem: Traditional ecommerce has not met evolving consumer behavior",
      "position": 0,
      "confidence": 0.9,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 25,
      "from": 4,
      "beatId": "f78160b4-9841-449f-8f6e-cf43591568a8",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Multiple slides (4, 6, 10, 12, 18, 20, 22, 24) demonstrate traction and growth",
      "position": 3,
      "confidence": 0.9,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 8,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "6aaddffd-e6ed-4971-85c3-155b6c9a3246",
      "evidence": "The problem statement (slide 8) and solution (slide 11) imply the consequences of inaction",
      "position": 0,
      "objective": "Highlight the consequences of not adapting to evolving consumer behavior",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}