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  "notes": "The table uses checkmarks to indicate alignment with business model pillars like 'Chronic', 'Generic Medication', 'Specialty Focus', 'Stigma', and 'Telemedicine Enabled'.",
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      "text": "Note: Market size based on global spend (except for Primary Care which is US only). 1. Grand View Research, 2020; 2. Arizton, 2018; 3. Medgadget, 2019; 4. Market Research, 2020; 5. Allied Market Research, 2020; 6. Research and Markets, 2020; 7. Mordor Intelligence",
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      "text": "all with key underlying fundamentals making for logical expansion",
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