{
  "docId": "019de070-9265-713a-9371-e9e9ac13971a",
  "docSlug": "993432d8e06ebfc470eead910352148f",
  "documentTitle": "Hims &amp; Hers | SPAC Presentation Deck | 43 slides",
  "authorId": "hims-hers",
  "authorName": "Hims & Hers",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 18,
  "pageCount": 43,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "The right side of the slide illustrates a causal chain or flywheel effect leading to low CAC.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de070-9265-713a-9371-e9e9ac13971a/18",
  "deckHref": "/decks/019de070-9265-713a-9371-e9e9ac13971a",
  "deckJsonHref": "/decks/019de070-9265-713a-9371-e9e9ac13971a.json",
  "deckAnchorHref": "/decks/019de070-9265-713a-9371-e9e9ac13971a#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.18,
        "x": 0.78,
        "y": 0.125
      },
      "kind": "callout",
      "text": "Customer driven organic growth: our Customers are ambassadors for our brand, building community and driving organic growth",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed6edd86-3414-489c-8b51-1be84e3d0773",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.15,
        "x": 0.8,
        "y": 0.45
      },
      "kind": "diagram",
      "text": "Word of Mouth & User Generated Content + Enhanced Brand Awareness = Rapid Growth & Low CAC",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1c3f2df0-9de8-48c6-9be0-ab7eb3d1ef27",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.45,
        "x": 0.35,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9385075c-6d75-4f2a-847f-cf4ae07d1236",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.07,
        "y": 0.62
      },
      "kind": "metric",
      "text": "70% of US population is Gen X or younger",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3baeb2a4-c8a3-459c-ac10-6a32e40c0db3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.07,
        "y": 0.33
      },
      "kind": "metric",
      "text": "80% of our Customers are first time buyers",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "400c373d-76c0-494c-be9d-0e8e9144c6fb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.12,
        "x": 0.21,
        "y": 0.33
      },
      "kind": "paragraph",
      "text": "Millennials make up the majority of our Customers",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f947fca2-252f-4eb6-b282-e0e4f130fdf8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.02,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Company internal data, William H. Frey analysis of Census Bureau population estimates release June 25, 2020",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "abb02253-e0c6-4713-be9d-9f558fbcd334",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.07,
        "y": 0.125
      },
      "kind": "title",
      "text": "adopted and championed by our Customers who represent the future of the healthcare system",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "35ebf5e0-8040-4100-8f83-d4670000b637",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "6344b865-2efa-4fd7-badf-7652ad7224ed",
      "evidence": "paragraph/paragraph: Millennials make up the majority of our Customers",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "causal-chain",
      "slug": null,
      "matchId": "f4747722-20f8-48ce-8cf1-eb24dcd92119",
      "evidence": "The right-hand side shows a logical progression from word of mouth to low CAC.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 21,
      "from": 7,
      "beatId": "e4101421-4f49-4700-b236-374db9cc833e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Sizing",
      "beatSlug": null,
      "evidence": "The deck presents market sizing information on pages 7 and 19-21.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 34,
      "from": 16,
      "beatId": "1e4f9013-8564-4387-bc06-73834e9d57f1",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "The deck presents traction information on pages 16-34.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}