{
  "docId": "019de070-8e65-705c-847c-ad03fe21949b",
  "docSlug": "ced8174e0b9d4e2be26ac1ecf53f5602",
  "documentTitle": "Crocs | Investor Presentation Deck | 27 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 27,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Features brand ambassador Yang Mi.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-8e65-705c-847c-ad03fe21949b/14",
  "deckHref": "/decks/019de070-8e65-705c-847c-ad03fe21949b",
  "deckJsonHref": "/decks/019de070-8e65-705c-847c-ad03fe21949b.json",
  "deckAnchorHref": "/decks/019de070-8e65-705c-847c-ad03fe21949b#slide-14",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 0.375,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Yang Mi wearing Crocs",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f123916f-2a19-4ea4-a3b9-2e472b04de40",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.55,
        "x": 0.408,
        "y": 0.388
      },
      "kind": "list",
      "text": "Investing for Growth: Building brand awareness, local marketing, new concept stores, T1/T2 city focus, partner network, e-commerce, Board oversight",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50d13940-a0f2-46d2-9198-91367f4a0a40",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.55,
        "x": 0.408,
        "y": 0.208
      },
      "kind": "list",
      "text": "Significant Whitespace: 2nd largest footwear market in the world; Underpenetrated with only ~5% of our 2019 sales in China",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "92ecb8a4-8aa6-4439-aec7-e412f4c1ec7e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.41,
        "x": 0.478,
        "y": 0.91
      },
      "kind": "title",
      "text": "We anticipate accelerated growth in 2022",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e7e7c2b-c03e-4057-9758-2d61b82b9b92",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.315,
        "x": 0.408,
        "y": 0.083
      },
      "kind": "title",
      "text": "The China Opportunity",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9580c1a4-31eb-4822-b598-a1bbe6e05eaa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.255,
        "x": 0.408,
        "y": 0.028
      },
      "kind": "title",
      "text": "POSITIONED FOR GLOBAL GROWTH",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75de7c66-d72b-4869-a6dc-eb5757507a26",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 7,
      "beatId": "4c8e82bc-7d61-42d5-b55e-1b78f2972b85",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The presentation showcases Crocs' rising success with exceptional revenue growth, digital growth, and market potential.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 7,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "f867dfb4-8271-420e-a81d-6e415d93f6cb",
      "evidence": "The presentation provides an aha moment with exceptional revenue growth and digital growth.",
      "position": 0,
      "objective": "What drives Crocs' growth?",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.7,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}