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  "documentTitle": "Crocs | Investor Presentation Deck | 27 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
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  "presentationDate": "2021-01-01 00:00:00",
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  "notes": "The slide uses a bulleted list to present key business drivers for the Jibbitz product line, supported by a visual of a holiday-themed advent calendar product.",
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      "text": "Personalization is a global megatrend; Optimistic story-telling and personalization will be even more critical post COVID-19; Offers newness and inspiration at a compelling price point at point of sale; Enhances average selling price (ASP); Jibbitz audience has ~2x customer lifetime value*; Drives relevance for the Crocs brand and supports clog and sandal sales; Jibbitz revenues nearly doubled in 2020",
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      "text": "* Represents behavior of global crocs.com customers for trailing twelve months as of November 2020. Actual CLV calculated using average order value and order frequency over last 365 days. Customers who purchased at least 5 Jibbitz over the last 365 days qualify as a Jibbitz shopper.",
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      "kind": "title",
      "text": "Capitalize on Personalization Trend with Jibbitz™ Charms",
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      "arcName": "Rags to Riches",
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