{
  "docId": "019de070-8e65-705c-847c-ad03fe21949b",
  "docSlug": "ced8174e0b9d4e2be26ac1ecf53f5602",
  "documentTitle": "Crocs | Investor Presentation Deck | 27 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 10,
  "pageCount": 27,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses star icons to highlight specific growth drivers.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-8e65-705c-847c-ad03fe21949b/10",
  "deckHref": "/decks/019de070-8e65-705c-847c-ad03fe21949b",
  "deckJsonHref": "/decks/019de070-8e65-705c-847c-ad03fe21949b.json",
  "deckAnchorHref": "/decks/019de070-8e65-705c-847c-ad03fe21949b#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.33,
        "w": 0.24,
        "x": 0.27,
        "y": 0.198
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f58ca0d-bc49-4a2f-9e74-fd1fd69c6c2c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.33,
        "w": 0.24,
        "x": 0.03,
        "y": 0.198
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64b29333-1238-423a-9bc3-a54bcb26903e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.33,
        "w": 0.24,
        "x": 0.75,
        "y": 0.198
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ca31829-dab7-4c60-80fe-751fc7eaa908",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.33,
        "w": 0.24,
        "x": 0.51,
        "y": 0.198
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "012bd2ca-e247-44cf-b6c9-9b536731af21",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.03,
        "y": 0.56
      },
      "kind": "list",
      "text": "Four Key Product Pillars: Clogs, Sandals, Personalization, Visible Comfort Technology",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0d29668d-c6ca-4006-aeed-4e310ac80f83",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.52,
        "y": 0.56
      },
      "kind": "list",
      "text": "Digital-Led Route to Market: E-commerce, Retail, Wholesale",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e5c6b3c-131c-4d32-a185-4013b2bb0d1b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.28,
        "y": 0.56
      },
      "kind": "list",
      "text": "Powerful Social & Digital Marketing: Digital focus, Come As You Are, Brand ambassadors, Social influencers, Collaborations",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd16985a-bb48-4602-a55f-42638d7cc542",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.76,
        "y": 0.56
      },
      "kind": "list",
      "text": "Largest Long-Term Growth Opportunity in Asia: Americas, EMEA, Asia",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c59a6f57-c6d4-4de9-9a5d-fafad1422da3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.28,
        "x": 0.17,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Select growth drivers highlighted in today's presentation.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "260402ec-ad78-4059-9d40-009a47be9411",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.66,
        "x": 0.17,
        "y": 0.04
      },
      "kind": "title",
      "text": "POSITIONED FOR GLOBAL GROWTH",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "126ba96c-10f0-4bf7-b4d7-3cc387a75137",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 7,
      "beatId": "4c8e82bc-7d61-42d5-b55e-1b78f2972b85",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The presentation showcases Crocs' rising success with exceptional revenue growth, digital growth, and market potential.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 7,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "f867dfb4-8271-420e-a81d-6e415d93f6cb",
      "evidence": "The presentation provides an aha moment with exceptional revenue growth and digital growth.",
      "position": 0,
      "objective": "What drives Crocs' growth?",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.7,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}