{
  "docId": "019de070-8b12-766d-a949-edb7fa466643",
  "docSlug": "cda32c4f78d33cdf56c31c26d78f1dd7",
  "documentTitle": "Boohoo Group | Mergers and Acquisitions Presentation Deck | 10 slides",
  "authorId": "boohoo-group",
  "authorName": "Boohoo Group",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.4190687,
  "pageNumber": 4,
  "pageCount": 10,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The central diagram is a flywheel representation of the business model.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de070-8b12-766d-a949-edb7fa466643/4",
  "deckHref": "/decks/019de070-8b12-766d-a949-edb7fa466643",
  "deckJsonHref": "/decks/019de070-8b12-766d-a949-edb7fa466643.json",
  "deckAnchorHref": "/decks/019de070-8b12-766d-a949-edb7fa466643#slide-4",
  "components": [
    {
      "bbox": {
        "x": 0.28,
        "y": 250
      },
      "kind": "framework",
      "text": "Flywheel diagram showing the interaction between Direct to Consumer and Debenhams marketplace",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d85f2e95-3027-444e-9229-8401a76809aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.05,
        "y": 175
      },
      "kind": "list",
      "text": "9 pure-play websites, with option to extend for newly acquired Debenhams brands; Highly engaged audience; 3 UK fulfilment centres shipping internationally; Capturing share in focus markets",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f5f8d72-e023-44d1-8d19-e5c419b615de",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.75,
        "y": 150
      },
      "kind": "list",
      "text": "Initially selling the Group's brands on one platform; Attracting unlimited number of third party brands; Brands control products, no inventory risk; Capital light and low risk; Creating the UK's largest marketplace",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a6ee36bf-1f25-4fd2-ba52-e1e34902e7e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "1. MAXIMISING OUR ONLINE OPPORTUNITY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3478621a-d923-48b0-87b3-b01c08600102",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Flywheel",
      "slug": "flywheel",
      "agent": null,
      "layer": "slide",
      "matchId": "b187a870-72ec-4ad3-b13e-163680fbf3e1",
      "evidence": "framework/instance: Flywheel diagram showing the interaction between Direct to Consumer and Debenhams marketplace",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "3c672d46-fe1c-4fdb-b86f-43e4a05004e3",
      "evidence": "Circular arrows connecting business activities to reinforce growth",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 6,
      "from": 4,
      "beatId": "cd10685b-726e-4882-ba93-19e01fda79c6",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The key messages slides outline the strategic opportunities and growth potential.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "f33c0e51-eec2-4682-b85d-5d218b29e9b1",
      "evidence": "The key takeaways and key messages slides align with the Golden Circle loop.",
      "position": 0,
      "objective": "Why - How - What",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}