{
  "docId": "019de070-86cc-71ad-9b30-8f06e120ac35",
  "docSlug": "9145abb96d7a20a0471baae136027167",
  "documentTitle": "WPP | Investor Day Presentation Deck | 88 slides",
  "authorId": "wpp",
  "authorName": "WPP",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 28,
  "pageCount": 88,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "key_takeaways",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 11,
  "notes": "The slide uses a combination of historical trend data and forward-looking industry benchmarks to illustrate a shift in marketing investment priorities.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-86cc-71ad-9b30-8f06e120ac35/28",
  "deckHref": "/decks/019de070-86cc-71ad-9b30-8f06e120ac35",
  "deckJsonHref": "/decks/019de070-86cc-71ad-9b30-8f06e120ac35.json",
  "deckAnchorHref": "/decks/019de070-86cc-71ad-9b30-8f06e120ac35#slide-28",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.5,
        "x": 0.05,
        "y": 0.28
      },
      "kind": "chart",
      "text": "Line chart showing marketing budget as % of revenue from 2014 to 2020",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e43bab5-3f1e-4d56-a0e0-603c0b5718e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.6,
        "y": 0.78
      },
      "kind": "metric",
      "text": "TV will be 18% of UK ad spend in 2021",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1dec5338-72a2-46a3-8967-d3de794208d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.6,
        "y": 0.62
      },
      "kind": "metric",
      "text": "Digital will be 61% of global ad spend in 2021",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "583f96fb-b008-4a21-a7cf-9d57a6f1eeb2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.6,
        "y": 0.28
      },
      "kind": "metric",
      "text": "68% of CMOs expecting martech budget increase",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5fdb6cf2-7b89-4fb4-b368-215cea30519f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.6,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "Spend on marketing technology now exceeding traditional agency fees",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "18b1694f-b89a-42f9-ada7-680d684efd0e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "SOURCE: 2020 Gartner CMO Spend Survey; n = 328 (2020); 342 (2019) N.America/U.K. Respondents; 618 (2018); 350 (2017); 375 (2016); 424 (2015); 363 (2014)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d3188f6c-d376-4f71-8b7f-55b5e3d1dc81",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.8,
        "x": 0.05,
        "y": 0.21
      },
      "kind": "subtitle",
      "text": "Q: What percentage of your company's total revenue is allocated to its total marketing expense budget?",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1b7c3ea-8403-4f6f-af0e-252226a56232",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "CLIENT SPEND IS HOLDING UP — BUT IT IS SHIFTING",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "09b07cf5-84d3-4abd-9fde-c94590d26e24",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}