{
  "docId": "019de070-8258-726e-a7f5-88f705111836",
  "docSlug": "ea06bce7e656467c3a5cf928392490fd",
  "documentTitle": "Hydrofarm | IPO Presentation Deck | 34 slides",
  "authorId": "hydrofarm",
  "authorName": "Hydrofarm",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2020-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 18,
  "pageCount": 34,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a chevron-based timeline to illustrate business development milestones.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-8258-726e-a7f5-88f705111836/18",
  "deckHref": "/decks/019de070-8258-726e-a7f5-88f705111836",
  "deckJsonHref": "/decks/019de070-8258-726e-a7f5-88f705111836.json",
  "deckAnchorHref": "/decks/019de070-8258-726e-a7f5-88f705111836#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.86,
        "x": 0.07,
        "y": 0.235
      },
      "kind": "diagram",
      "text": "2018, 2019, 2020, Pipeline",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "957d9190-f936-43b3-8260-d7fd7aabbc1d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.65,
        "x": 0.07,
        "y": 0.41
      },
      "kind": "image",
      "text": "Logos for 2018, 2019, 2020",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a330bb91-4f45-47a0-a688-e80cf9ff5fd1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.71,
        "y": 0.49
      },
      "kind": "list",
      "text": "We target 3 types of brands: 1) Self-distributed brands 2) Preferred brand conversions 3) New brands",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fbc1d2f8-5988-452e-bab9-f95c39fd5ace",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.08,
        "x": 0.19,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Company information",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b910417-b845-4a98-90e0-5bb4a3ac4167",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.5,
        "x": 0.07,
        "y": 0.09
      },
      "kind": "title",
      "text": "Adding strategic distribution relationships and preferred brands",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9dcaa6d-5080-497c-8c65-4d789d20a9b5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "dfb80174-8e9c-4087-a783-bfedd2f33497",
      "evidence": "Chevron-based chronological progression of business milestones.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 20,
      "from": 16,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "94ea5980-fbcb-4e59-a8f5-ebfa4cd89d45",
      "evidence": "Description of Hydrofarm's strategic framework and productivity initiatives",
      "position": 1,
      "objective": "Hydrofarm's growth strategies and competitive advantage",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}