{
  "docId": "019de070-8258-726e-a7f5-88f705111836",
  "docSlug": "ea06bce7e656467c3a5cf928392490fd",
  "documentTitle": "Hydrofarm | IPO Presentation Deck | 34 slides",
  "authorId": "hydrofarm",
  "authorName": "Hydrofarm",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2020-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 11,
  "pageCount": 34,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "overcrowded",
  "nDataPoints": 22,
  "notes": "Uses two US maps to show current status and active legislative consideration, plus a line chart showing public opinion trends from 2010-2019.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-8258-726e-a7f5-88f705111836/11",
  "deckHref": "/decks/019de070-8258-726e-a7f5-88f705111836",
  "deckJsonHref": "/decks/019de070-8258-726e-a7f5-88f705111836.json",
  "deckAnchorHref": "/decks/019de070-8258-726e-a7f5-88f705111836#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.85,
        "x": 0.08,
        "y": 0.65
      },
      "kind": "chart",
      "text": "Public opinion on marijuana legalization 2010-2019",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1aca38fa-f251-4137-b63b-9aaffb5aefb9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.53,
        "y": 0.15
      },
      "kind": "image",
      "text": "US map showing states with active legislative consideration",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22d75db6-723a-4306-8e91-64ae199c402d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.07,
        "y": 0.15
      },
      "kind": "image",
      "text": "US map showing current legalization status",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d24d58da-f394-4bd3-a5c4-f04eb8f23cb8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.55,
        "y": 0.48
      },
      "kind": "metric",
      "text": "34% of the population is in states that are in active consideration for expanded cannabis laws",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22b06161-5343-4688-9f40-788d7a655b0b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.08,
        "y": 0.48
      },
      "kind": "metric",
      "text": "66% of the population does not have access to legal adult-use cannabis",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3fa2b4e3-f980-42ed-accf-db22fc6dc5d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.25,
        "y": 0.48
      },
      "kind": "metric",
      "text": "6% live in states that legalized adult-use on Nov 3, 2020",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e5e2e92-d472-4ece-b851-70d80802779a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.08,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Sources: Pew Research Poll Database, Census data. Note: Data for 2012 was not available",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "804e03e9-f025-4d9a-b9a2-c73a1c0ed535",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.75,
        "x": 0.07,
        "y": 0.05
      },
      "kind": "title",
      "text": "We expect accelerated cannabis market growth resulting from state legislative changes and increasing popular support",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c109183e-37e7-4cf9-bbab-52f248688846",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "argument-from-analogy",
      "slug": null,
      "matchId": "3831196e-19af-4f95-860e-d6cda3c1576e",
      "evidence": "Uses historical public opinion trends to predict future market growth",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 11,
      "from": 10,
      "beatId": "61e5b82b-6811-4340-ade5-cb0b18f564f6",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Market sizing and growth potential",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 11,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "9aecf374-1918-4484-b541-e949855d1bfa",
      "evidence": "State legislative changes and increasing popular support for cannabis",
      "position": 0,
      "objective": "Why now is the time to invest in Hydrofarm",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}