{
  "docId": "019de070-8258-726e-a7f5-88f705111836",
  "docSlug": "ea06bce7e656467c3a5cf928392490fd",
  "documentTitle": "Hydrofarm | IPO Presentation Deck | 34 slides",
  "authorId": "hydrofarm",
  "authorName": "Hydrofarm",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2020-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 10,
  "pageCount": 34,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "Includes a mix of total addressable market (TAM) figures and specific segment growth rates (CAGR).",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-8258-726e-a7f5-88f705111836/10",
  "deckHref": "/decks/019de070-8258-726e-a7f5-88f705111836",
  "deckJsonHref": "/decks/019de070-8258-726e-a7f5-88f705111836.json",
  "deckAnchorHref": "/decks/019de070-8258-726e-a7f5-88f705111836#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.08,
        "y": 0.65
      },
      "kind": "chart",
      "text": "North American cannabis market, Global CEA market, Global vertical farming market growth charts",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5bfc490b-7189-4cec-8f9e-fefa1b20f157",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.55,
        "y": 0.75
      },
      "kind": "chart",
      "text": "Total addressable market growth from $8bn in 2019 to $17bn in 2025E",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f24068fa-69c6-4f91-aa02-125f3f06b181",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.4,
        "x": 0.55,
        "y": 0.15
      },
      "kind": "diagram",
      "text": "Global CEA wholesale categories: Grow Media, HVAC, Nutrients, Equipment, Supplies, Lighting",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5b467a6b-1677-4afb-bd7e-79956364716b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.08,
        "x": 0.19,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Industry reports",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d59fb5c9-59a3-4241-aa40-f997b5f49925",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.45,
        "x": 0.07,
        "y": 0.09
      },
      "kind": "title",
      "text": "Hydrofarm services a large and rapidly growing market",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd1baf30-1e7a-4ae2-820d-8c5037ba955f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-sizing",
      "slug": null,
      "matchId": "f9567ed0-b441-440f-9be8-973e96df9cad",
      "evidence": "TAM and CAGR projections for specific industry segments",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 11,
      "from": 10,
      "beatId": "61e5b82b-6811-4340-ade5-cb0b18f564f6",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Market sizing and growth potential",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}