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  "documentTitle": "Hydrafacial | SPAC Presentation Deck | 43 slides",
  "authorId": "hydrafacial",
  "authorName": "The Hydrafacial Company",
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  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2020-12-01 00:00:00",
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  "notes": "The slide uses a 3x2 grid layout to present market trends.",
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      "kind": "callout",
      "text": "GROWTH IN SKINCARE INDUSTRY DRIVEN BY PREMIUM MARKET AND EMPHASIS ON SKINCARE, RATHER THAN COSMETICS",
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      "kind": "list",
      "text": "MILLENNIALS AGING INTO CATEGORY: As millennials age, they are taking skincare more seriously and shifting spend to invest in premium treatments; Prefer to spend on experiences over products",
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      "text": "GROWTH IN DISPOSABLE INCOME: As U.S. economy grows, consumers have more disposable income to spend on premium products",
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      "kind": "list",
      "text": "INFLUENCERS AND SOCIAL MEDIA DRIVING PURCHASE DECISIONS: Online demos, which originally gained popularity in cosmetics, are becoming increasingly influential in skincare; Skincare increasingly valued in age of selfies/social media",
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      "kind": "list",
      "text": "CONSUMERS SHOPPING ACROSS MASS AND PREMIUM: Consumers willing to shop across mass and premium in order to allocate more money towards trending categories/products",
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      "text": "SHIFT IN SPEND FROM MAKEUP TO SKINCARE: Shift to treating underlying skin vs. using product to cover it up",
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      "kind": "list",
      "text": "GROWTH IN MULTI-BRAND AND ONLINE RETAILERS: Multi-brand retailers (i.e. Sephora) and digital native brands captivating consumer and pushing innovation",
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      "kind": "source-note",
      "text": "Source: Vogue Business; Industry interviews.",
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      "kind": "title",
      "text": "CONSUMERS ARE INCREASINGLY WILLING TO SPEND ON HIGH END BEAUTY HEALTH",
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      "evidence": "The company identifies growth opportunities in the skincare industry",
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