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  "docSlug": "e7a5d9b34e946c6ef888782967ccb8f4",
  "documentTitle": "AbCellera | IPO Presentation Deck | 38 slides",
  "authorId": "abcellera",
  "authorName": "AbCellera",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
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  "presentationDate": "2020-12-01 00:00:00",
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  "pageNumber": 23,
  "pageCount": 38,
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  "notes": "The slide uses a series of beaker-like diagrams to illustrate different experimental setups for antibody screening.",
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  "slideHref": "/slides/019de070-7c63-7128-8a46-f79d73ca634e/23",
  "deckHref": "/decks/019de070-7c63-7128-8a46-f79d73ca634e",
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      "kind": "diagram",
      "text": "Six experimental setups showing different screening assays: Live-Cell, Specificity, Cross-Reactivity, Affinity, Ligand-Binding, and Combination.",
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      "text": "Process flow indicator showing steps 1-5: Source, Search, Find, Analyze, Engineer.",
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      "kind": "title",
      "text": "SEARCH FOR ANY ANTIBODY PROPERTY",
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      "name": "Golden Circle",
      "slug": "11-golden-circle",
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      "matchId": "0790a1a3-4790-4249-807c-1b7d69510973",
      "evidence": "The deck presents a clear 'why' for AbCellera's technology throughout",
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      "objective": "Why is AbCellera's technology the right solution for antibody discovery?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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