{
  "docId": "019de070-7bc1-75c2-ac1c-c5ed51e21b6e",
  "docSlug": "ae0d4bce9bd085dd3c697d83c8ec709e",
  "documentTitle": "Yatsen | IPO Presentation Deck | 30 slides",
  "authorId": "yatsen",
  "authorName": "Yatsen",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2020-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 19,
  "pageCount": 30,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The chart uses a normalized timeline (M0 to M13) to compare brands launched at different calendar times.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-7bc1-75c2-ac1c-c5ed51e21b6e/19",
  "deckHref": "/decks/019de070-7bc1-75c2-ac1c-c5ed51e21b6e",
  "deckJsonHref": "/decks/019de070-7bc1-75c2-ac1c-c5ed51e21b6e.json",
  "deckAnchorHref": "/decks/019de070-7bc1-75c2-ac1c-c5ed51e21b6e#slide-19",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.08,
        "y": 0.45
      },
      "kind": "callout",
      "text": "Abby's Choice achieved same level of monthly gross sales as Perfect Diary did after its first year within 3 months",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "491198e6-eb25-4819-9840-be4104f06de5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.45,
        "y": 0.45
      },
      "kind": "callout",
      "text": "Little Ondine achieved same level of monthly gross sales as Perfect Diary did after its first year within 8 months",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ea4ca18d-c36f-442b-a4dc-8bc6d313b6f2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Illustrative Monthly Gross Sales",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c7cc300-2745-4daa-9d52-11bf891de5e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "disclaimer",
      "text": "Note: M0, M1, M2... represents month following brand (official) launch or relaunch. M0 of Abby's Choice is May 2020. M0 of Little Ondine is May 2019. M0 of Perfect Diary is March 2017",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a14721eb-e8fc-43b4-94d4-912f30e6732b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Proven Brand Incubation and Launch Capabilities",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2cb2e742-305b-4ba6-b3a1-af69319c15d8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "comparison-frame",
      "slug": null,
      "matchId": "8fbcc08c-d1ab-496c-baf9-ea6a569fe582",
      "evidence": "Comparing growth trajectories of multiple brands against a baseline",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 20,
      "from": 10,
      "beatId": "81d5196d-e472-44fb-8641-91cf8a4d37ce",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "Slides 10-20 highlight Yatsen's investment highlights, business model, and traction",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}