{
  "docId": "019de070-718a-746e-bcdc-a8ec52e6fbfe",
  "docSlug": "2db91bc570e2086c49a7e5d207ab155e",
  "documentTitle": "Farfetch | Other Presentation Deck | 15 slides",
  "authorId": "farfetch",
  "authorName": "Farfetch",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 8,
  "pageCount": 15,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 7,
  "notes": "The slide uses a map of China as a background element to contextualize the data points.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-718a-746e-bcdc-a8ec52e6fbfe/8",
  "deckHref": "/decks/019de070-718a-746e-bcdc-a8ec52e6fbfe",
  "deckJsonHref": "/decks/019de070-718a-746e-bcdc-a8ec52e6fbfe.json",
  "deckAnchorHref": "/decks/019de070-718a-746e-bcdc-a8ec52e6fbfe#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.04,
        "y": 0.25
      },
      "kind": "callout",
      "text": "THE MOST VALUABLE LUXURY CHINESE CUSTOMERS COME TO US...",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0b1dea8-d8de-4557-b6ce-3e27ba30475a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.18,
        "x": 0.78,
        "y": 0.55
      },
      "kind": "image",
      "text": "Farfetch mobile app interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c516ce83-a786-41de-8dbc-830ab879a81b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.3,
        "y": 0.25
      },
      "kind": "list",
      "text": "YOUNG: 5 years younger on average vs global Farfetch customers. BIG SPENDERS: ~$720 AOV - 30% higher than global average; 1/3 China GMV from Private Clients. HIGHLY ENGAGED: 40+ orders/year, 600+ visits/year. MOBILE OBSESSED: 75%+ GTV from mobile App.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7cac4467-2a4c-4259-8b48-b28c3df305d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.96,
        "x": 0.02,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "1 Per Farfetch customer survey in January 2019. 2 AOV for 12 months to 30 June 2020. 3 Private Client as a percentage of GMV for the twelve months to June 2020. 4 Private Client average order and visits per year. 5 Mobile number registration.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f19af94-f844-40d8-817f-5ab716e88fda",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.5,
        "x": 0.25,
        "y": 0.06
      },
      "kind": "title",
      "text": "WE HAVE A VERY SUCCESSFUL BUSINESS IN CHINA TODAY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5548a85d-a6e9-45f3-ada6-71d93997028a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 8,
      "from": 7,
      "beatId": "70c74ad5-25ee-4a46-8819-d561f4b66192",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Providing context on Farfetch's successful business in China",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}