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  "documentTitle": "Farfetch | Investor Conference Presentation Deck | 18 slides",
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  "presentationDate": "2020-11-01 00:00:00",
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  "notes": "Includes historical data (2008-2019) and projections (2020-2025).",
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      "kind": "callout",
      "text": "Potential for accelerated online penetration growth following COVID-19, subject to many variables",
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      "text": "Personal Luxury Goods Market ($bn)",
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      "text": "Source: Bain & Company and Altagamma: “The Future of Luxury: A Look Into Tomorrow to Understand Today (November 2018)” and Bain Altagamma Luxury Goods Worldwide Market Study, Spring 2020 - May 7th, 2020.",
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      "text": "% - Online share as % of total market",
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