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  "docSlug": "0c8c00255aacae28bdb65ec2fa9df0a2",
  "documentTitle": "Deliveroo | Market Presentation Deck | 8 slides",
  "authorId": "deliveroo",
  "authorName": "OC&C",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-11-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 3,
  "pageCount": 8,
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
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  "notes": "The slide uses a hierarchical tree structure to define market boundaries, distinguishing between 'Takeaway' (TAM) and 'Home Delivery' (SAM).",
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      "kind": "callout",
      "text": "As Deliveroo operates both a 2-sided and 3-sided model, we define the SAM as total home delivery (without segmentation based on location density)",
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      "kind": "callout",
      "text": "Broadest articulation of the market reflects Deliveroo's position as a food – not just meal – delivery company",
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      "kind": "diagram",
      "text": "Market segmentation tree showing Food/Grocery breakdown into Takeaway, Eat-In, On-Demand, etc.",
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      "kind": "disclaimer",
      "text": "1. TAM – Total Available Market 2. SAM – Serviceable Available Market, see next page for sizing 3. The use of the term “market” here is intended to be synonymous with segment",
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      "kind": "source-note",
      "text": "Source: OC&C analysis",
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      "kind": "title",
      "text": "Our market characterisation focuses on a substantial Home Delivery SAM within a broader Takeaway TAM",
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