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  "documentTitle": "Overstock | Results Presentation Deck | 47 slides",
  "authorId": "overstock",
  "authorName": "Overstock",
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  "sourceTypeSlug": "investor_relations",
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  "presentationDate": "2020-10-01 00:00:00",
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  "pageNumber": 24,
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  "slideType": "segmentation",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a visual grouping of avatars to highlight specific target segments within a broader market.",
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      "kind": "callout",
      "text": "$120B Market",
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      "text": "Higher propensity to shop at Overstock; Deal-driven and low-hassle; Combined market spend is 40% of total market",
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      "text": "Source: eMarketer–Total U.S. Retail Sales estimates, 2019. Source: Overstock customer segmentation research, 2019. Note: $300B total market size x 40% customer segments market size = $120B market.",
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      "kind": "title",
      "text": "Playing to Our Strengths",
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