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  "authorName": "Crocs",
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  "notes": "The pyramid uses a visual hierarchy to map marketing tactics to brand outcomes.",
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      "text": "Double-digit growth in brand metrics\nBrand desirability, brand relevance and brand consideration each rose DD for 2020 and over the past four years in our annual brand survey\nTop 10 Footwear Brand for U.S. Teens\nIn Piper Sandler’s Fall “Taking Stock with Teens” survey",
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      "text": "COLLABORATIONS / CELEBRITIES: Drive mass reach\nMASS INFLUENCERS: Drive mass engagement\nINTEREST-BASED INFLUENCERS: Drive brand relevance\nUGC & EMPLOYEES: Drive trust and local word of mouth",
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