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  "docSlug": "501d97405604b7f708fc71051005dc76",
  "documentTitle": "Crocs | Investor Presentation Deck | 28 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-10-01 00:00:00",
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  "notes": "Includes a celebrity endorsement image (Priyanka Chopra) to reinforce brand positioning.",
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      "kind": "image",
      "text": "Priyanka Chopra wearing Crocs sandals on wooden stairs",
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      "text": "$30B global category growing ~4% p.a. Fragmented market with no clear leader. Crocs opportunity is to grow our share.",
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      "text": "Consistent track record of growth. 19% of footwear sales in Q3 2020. Pre-COVID, three consecutive years of double-digit growth.",
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      "text": "Key drivers of sandal growth are: Targeting female explorers, Marketing to support awareness, Higher purchase frequency to address multiple wearing occasions.",
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      "text": "Significant Long-Term Growth Potential in Sandals",
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