{
  "docId": "019de070-578e-7282-9613-80f0fd13d0f0",
  "docSlug": "16d5d3e63a96f1b4d87e3d9197632c0e",
  "documentTitle": "Asos | Results Presentation Deck | 47 slides",
  "authorId": "asos",
  "authorName": "Asos",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 4,
  "pageCount": 47,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 5,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-578e-7282-9613-80f0fd13d0f0/4",
  "deckHref": "/decks/019de070-578e-7282-9613-80f0fd13d0f0",
  "deckJsonHref": "/decks/019de070-578e-7282-9613-80f0fd13d0f0.json",
  "deckAnchorHref": "/decks/019de070-578e-7282-9613-80f0fd13d0f0#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.96,
        "x": 0.02,
        "y": 0.25
      },
      "kind": "list",
      "text": "1. Strengthen organisational capabilities: 4 new executive appointments completing 8 strong new exec team. 2. Remove non-strategic cost: c.180bps improvement in underlying profitability. 3. Product choice, availability, price & newness: Product mix pivoted. 4. Presentation & social media engagement: Over 79 million engagements. 5. Optimise customer acquisition retention: 3.1m customers added. 6. Leverage benefits from transformational investments: Euro Hub pick rate +57%.",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "afaeb5bc-3169-4be1-83ca-4d507955cec2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.84,
        "x": 0.08,
        "y": 0.05
      },
      "kind": "title",
      "text": "Strengthened foundations for growth with delivery against key priorities",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d8044c2-3b56-4400-b5dd-f53b19d0fdd8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "list-presentation",
      "slug": null,
      "matchId": "bb917985-3067-40c3-ba58-10d6efc330bf",
      "evidence": "The slide uses a numbered list of six strategic priorities to summarize progress.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 1,
      "beatId": "7945a38c-3708-42f3-86c0-2d68e03ee257",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Attention",
      "beatSlug": "monroes-sequence-attention",
      "evidence": "The presentation starts with an overview of ASOS' results and key priorities",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Hook",
      "parentBeatSlug": "hook"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}