{
  "docId": "019de070-578e-7282-9613-80f0fd13d0f0",
  "docSlug": "16d5d3e63a96f1b4d87e3d9197632c0e",
  "documentTitle": "Asos | Results Presentation Deck | 47 slides",
  "authorId": "asos",
  "authorName": "Asos",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 23,
  "pageCount": 47,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "key_messages",
  "function": "prioritize",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-578e-7282-9613-80f0fd13d0f0/23",
  "deckHref": "/decks/019de070-578e-7282-9613-80f0fd13d0f0",
  "deckJsonHref": "/decks/019de070-578e-7282-9613-80f0fd13d0f0.json",
  "deckAnchorHref": "/decks/019de070-578e-7282-9613-80f0fd13d0f0#slide-23",
  "components": [
    {
      "bbox": {
        "h": 0.713,
        "w": 0.315,
        "x": 0,
        "y": 0.287
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a2063b9-156a-4ea9-acd0-2f2a7ce5c423",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.65,
        "x": 0.33,
        "y": 0.29
      },
      "kind": "list",
      "text": "01. Expand our overall scale and local scale by accelerating growth in key markets\n02. Grow our unique ASOS brands by launching new brands and improving on both speed to market and price\n03. Enhance our flexible and multi-brand platform by growing high potential categories, implementing flexible fulfilment and improving our proposition\n04. Improve our inspiring and personalised customer experience through the application of data science and AI to deliver the most engaging experience\n05. Develop our effective, efficient and sustainable model by transforming our organisation and operations including upgrading talent and capabilities, improving cross-functional ways of working and further driving responsible fashion into everything we do",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "679e9678-cd22-4976-8cf1-8210586a46a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "We are pursuing a clear set of priorities to guide our focus over the next 3 years",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9428b269-c603-423b-8ec3-411825ba93af",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "e2e0c89b-a2b9-4037-a676-5d2511912b67",
      "evidence": "title/action-title: We are pursuing a clear set of priorities to guide our focus over the next 3 years",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "list-presentation",
      "slug": null,
      "matchId": "b460cfed-1b91-4a99-b869-65572efd3b2d",
      "evidence": "Numbered list of strategic priorities",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 47,
      "from": 21,
      "beatId": "3a3c5f85-89be-4921-9a06-a832236e2cba",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The presentation outlines ASOS' vision, strategy, and plans for future growth",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 30,
      "from": 21,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "0472826a-db1a-4974-bd5b-8c888c9f5025",
      "evidence": "The presentation emphasizes the importance of investing in technology and infrastructure",
      "position": 1,
      "objective": "To highlight the costs of not investing in technology and infrastructure",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}