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  "docSlug": "16d5d3e63a96f1b4d87e3d9197632c0e",
  "documentTitle": "Asos | Results Presentation Deck | 47 slides",
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  "authorName": "Asos",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-10-01 00:00:00",
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  "pageNumber": 10,
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  "density": "dense",
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  "notes": "The slide uses a table to compare performance metrics across different time periods in 2020.",
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      "kind": "disclaimer",
      "text": "* 12 month measures – Active customers defined as having shopped in the last 12 months as at 31 August.",
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      "text": "Shift to lower ASP lockdown categories drove H2 reduction in ABV; More deliberate lockdown purchasing reflected in H2 conversion and orders; Continued growth in active customer base +700k in FY20",
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      "text": "Retail Sales, Visits, Orders, Conversion, ABV, Active Customers* across H1 20, H2 20, FY 20",
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      "evidence": "The presentation showcases ASOS' progress and achievements in various areas",
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