{
  "docId": "019de070-4e8f-7498-8fe3-45928fb5d77e",
  "docSlug": "eb1a8944b0de9220e56e2d58e4659551",
  "documentTitle": "Peloton | Investor Day Presentation Deck | 71 slides",
  "authorId": "peloton",
  "authorName": "Peloton",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 68,
  "pageCount": 71,
  "prevPage": 67,
  "nextPage": 69,
  "slideType": "comparison_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 25,
  "notes": "The chart illustrates a shift in Peloton's customer base toward lower income brackets over time.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-4e8f-7498-8fe3-45928fb5d77e/68",
  "deckHref": "/decks/019de070-4e8f-7498-8fe3-45928fb5d77e",
  "deckJsonHref": "/decks/019de070-4e8f-7498-8fe3-45928fb5d77e.json",
  "deckAnchorHref": "/decks/019de070-4e8f-7498-8fe3-45928fb5d77e#slide-68",
  "components": [
    {
      "bbox": {
        "h": 0.585,
        "w": 0.906,
        "x": 0.047,
        "y": 0.228
      },
      "kind": "chart",
      "text": null,
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2769e9d2-520b-460e-932c-b2f22ff62f00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.436,
        "x": 0.282,
        "y": 0.84
      },
      "kind": "legend",
      "text": "UNDER $50K | $50K - $100K | $100K - $150K | $150K - $200K | $200K+",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b09da35f-4b34-4286-9e1d-d9cff9a810ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.588,
        "x": 0.206,
        "y": 0.045
      },
      "kind": "title",
      "text": "Less Affluent Households Building Share",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e6e28d93-d665-43f1-8e8b-fd1c7bfa5dfd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.021,
        "w": 0.416,
        "x": 0.292,
        "y": 0.164
      },
      "kind": "title",
      "text": "US BIKE CONSUMER BASE BY HOUSEHOLD INCOME FY14 - FY20",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0f13f368-43ad-45e2-9d42-6ed5e4bcd1ca",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "58cae626-8334-4972-9092-aeb0129a3623",
      "evidence": "comparison_table with legend: UNDER $50K | $50K - $100K | $100K - $150K | $150K - $200K | $200K+",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 71,
      "from": 31,
      "beatId": "c723438e-9fdb-41dd-9bc2-7f11cfb3959d",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Action",
      "beatSlug": "aida-action",
      "evidence": "The presentation concludes with a clear call to action, including a Q&A session and a thank you note.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 69,
      "from": 64,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "7ed21c3f-49b6-4e29-b277-f591e04c62e3",
      "evidence": "The presentation highlights the growing demand for connected fitness and the risks of not investing in this space.",
      "position": 1,
      "objective": "The risks of not investing in connected fitness",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}